6 July 2011
ODD have been appointed as lead creative agency for tenpin bowling chain, Tenpin.
The appointment follows a competitive pitch in June against An Abundance and other undisclosed agencies. ODD are tasked with developing a new strategy and creative direction for the brand, which will roll out across all 30+ Tenpin sites later in 2011. Output will involve sales promotion, e-CRM, retail pos and outdoor advertising.
The first work expected to launch to consumers is the student Freshers campaign, followed by other winter promotions in the run up to the busy Christmas period.