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Chrissie lives and works in east London. Her work is heavily influenced by typography, 70s poster art and trashy TV – old and new. Utilising found imagery she creates surreal alternative landscapes awash with positivity and colour. Most recently Chrissie is famed for her creative direction and album covers for Little Boots. 

Chrissie's work for ODD “Can you see what I see?” is a speculation of what the future may hold. It will be installed for the world to see from next week.

A big thank you to Oh Juliette for the introduction - Juliette will be working with ODD on forthcoming installations for T.O.E. so look out for more exciting collaborations.

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Watch this space to see more of our work for the 2011 campaign.

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Studio East will grant the next generation of creative innovators access to their industry’s leading lights, and a series of high profile commissions which will be embedded in the actual fabric of Westfield Stratford City, the prestigious gateway to London’s Olympic Park.

Studio East will also provide a permanent commercial space within Westfield Stratford City when it opens in 2011, ensuring continuing exposure and commercial opportunities for emerging talent. 

To celebrate the launch, Westfield have teamed up with Bistroteque to create a popup restaurant on the roof of the development, open for just 3 weeks. 

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Westfield appointed Odd last Friday, after approaching the group directly. According to Odd creative director Nick Stickland, the shop will resemble ‘an exclusive boutique, dark and alluring’, and will feature installations made from recycled materials, ‘atmospheric lighting’ and DJs. 

Westwood’s T-shirt design is being used ‘across the board in the store, from wrapping boxes to window vinyls and projections’, says Stickland. Westwood’s T-shirt design promotes The White Ribbon Alliance’s support for the rebuilding of pregnancy and childbirth services in Haiti following the earthquake in January. The Fashion for Relief pop-up store opens today and closes on Sunday.

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The book is divided into five sections: graphic design and branding, packaging design, new media, interior, retail and event design and product design. 

The goal of the book is simple: it helps clients in their search of an English design agency by offering a handsomely outlined survey of recent work by a large number of outstanding British design agencies. 

Click the link below to buy a copy.

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ODD is currently working on developing a suite of materials to help support Zacapa's unique product-tasting experience, including on- and off-trade visibility items such as bottle-glorifiers and a ground- breaking sampling unit that will raise the bar for the industry.

ODD has also developed a toolkit of permanent visibility items for Zacapa's duty-free presence; the first of these double wall-bay units has been installed in Aruba's Queen Beatrix International Airport and has garnered very positive retail customer, consumer, and trade-press attention.

David Ferreira, Reserve Rums Global Brand Manager said "ODD's boutique agency approach has allowed us to forge a very personal relationship with a strong team of creatives who have taken the time to truly understand Zacapa and help us make the case to push the envelope of convention and build a luxury brand within Diageo's portfolio."

Nick Stickland, Creative Director at ODD said - "It's all to easy to use words like excited and fired-up, but truly, we're really passionate about this product and this campaign. Zacapa is aged at altitude above the cloud line in Guatemala. It's beautiful, exotic, rare, precious - and above all totally authentic."

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Kodak’s picture-slide wheel, the Carousel, is more than four decades old. It has nothing to do with our relatively young creative design and ad agency Odd. We didn’t design the product, nor the promotional campaign. That would have been difficult because most of us here - myself included - we weren’t even born when the product was launched.

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The consultancy, which has worked with Nike and Lacoste in the past, beat three competitors in an unpaid pitch. 

Odd will take responsibility for the company’s corporate identity in both business-tobusiness and consumer-facing communications. This covers the design of brochures, the retail environment, websites, and advertising.

The brief is to consolidate the brand and expand its market, concentrating initially on North America and Europe. Odd director Nick Stickland says the strategy will be based around celebrity endorsements and ‘experiential’ marketing. 

‘The brand is all about the experience, so we’ll be getting the product into gyms and organising demonstrations at Power Plate outlets,’ he says. 

Central to this approach will be an interactive virtual trainer developed with software expert Liquid, which will enable customers to create personalised workouts using touchscreen technology. This will be on show at the launch of the company’s redesigned flagship concession in Harrods’ sports department later this year.  Odd director Simon Glover says, ‘This will give a great, interactive customer experience, without the need for sales staff or physical trainers.’

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It briefed the group to refine the Stratford City logo and to draw up brand guidelines governing typography, graphic design and image use, colour palette, tone of voice, art direction, formats and paper types,’ according to Odd creative director Nick Stickland.

A spokesman for Westfield says the developer is creating the brand strategy in-house. Westfield Stratford City is located next to the London 2012 Olympics site. When it opens in 2011, the retail, office and residential development will be bigger than the White City centre that opened in west London last year.

‘Because of the site’s location in east London, Westfield has briefed us to inject as much creativity into the branding as possible. Creativity is central to our brief,’ says Stickland.

He adds that Odd hopes to differentiate the branding for Stratford City from that of White City. ‘White City is very much about premium fashion, elegance and sophistication, and its branding employs black on black, while Stratford City will be much more colourful,’ says Stickland.

A metallic colour palette, inspired by the bronze cladding on one of the site’s main buildings, will sit with a Didoni font. Odd has ‘tightened’ the Stratford City logo, according to Stickland. The Olympics branding has also informed Odd’s work.

‘The branding shouldn’t be tied to the Olympic marque, but the brand does need to be sympathetic to its very important neighbour - both are big brands and need to have their individuality, but you can see that both will be trying to feed off the creative heritage of the area,’ says Stickland.

Odd has just designed a sales brochure (pictured) to attract retailers to consider leasing space at the 73ha site.

‘This is one of the most important things for the development, as it tells the Stratford story from a retail perspective, including information about the catchment area, to the existing retailers,’ says Stickland.

Odd will create billboard advertisements and a totem to sit outside Stratford station promoting the new shopping development. Stationery is set to roll out in the next month.

The group is also working on the wayfinding that will guide potential retailers from the train station to a new visitor centre.

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Lacoste appointed Odd about three months ago, following a creative unpaid pitch against four other groups.

The footwear brand’s head of international marketing Simon Jobson briefed the consultancy ‘to capture the history and heritage of Lacoste as an iconic sporting label, as well as to capture the notion of sport and movement’, says Odd creative director Nick Stickland. Odd has created packaging, point-of-sale materials and a look book, as well as in-store, print and digital advertising campaigns and film footage for potential cinema, Web and TV ads. ‘We devised the film for a trade conference, but it is flexible enough to become advertising for any channel,’ claims Stickland. The work will be launched over the next two or three months

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Step into almost any central London phone box and you can contemplate up to 80 cards inviting you to be tied, teased, spanked or massaged. Even if a police crackdown, the internet and the increasing use of mobile phones suggest their days are numbered, tart cards are still so pervasive they are now regarded as items of accidental art and have something of a cult following. 

 Once on the periphery of design, tart cards have influenced the work of many mainstream artists such as Royal Academician Tom Phillips and Sex Pistols designer Ray and Nils Stevenson.

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Henry Holland, Miquita Oliver and Peaches Geldof - who arrived like a blonde juggernaut and barrelled through the waiting throng of aspiring party goers - were among the fashionable fray who partied to sounds from Ponystep DJs under projections of UT campaign imagery across Somerset House's vaulted ceilings.

300 unique T-shirt designs make up 2009's UT offering and, this year, includes a collection from Modular Records, which features creations from some of the hottest music acts of the moment - New Young Pony Club, Cut Copy and Bang Gang. The Japan Game collection, meanwhile, plays upon the brand's Japanese heritage with a kitsch look at some of the retro games of the Eighties including Pac Man, Galaxian and Dig Dug.

The Uniqlo UT collection is available in store and online at www.uniqlo.co.uk from April 8 2009.

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Only a matter of time before someone picked up on the fact that Chromeo have a track called fancy footwork, and that it might just make a good soundbed for a footwear ad.

Rather than just use the track, Kickers went round the festivals to gather footage of...yep, you guessed it...fancy footwork, for a chance to be part of the finished video.

Oh, and extra points for the rerubs being done by CSS and Sancho Panza..you can download them here.

Expect it to go viral sometime soon.

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The station continues to dominate, particularly at Breakfast, where Rickie and Melvin showed another solid gain of 54,000 listeners to 776,000, an impressive 18% year on year. Amongst its target audience Kiss now reaches 1.71 million listeners, with a 4.6% market share in London.

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The Fancy Footwork campaign launched at music festivals last year where revellers were challenged to be filmed throwing down their finest footwork on-board a huge trailer for the chance to appear in a finished Chromeo video. The trailer toured some of the UK’s best live events such as Bestival, T4 On The Beach and Get Loaded. Each clip was uploaded onto video hosting website YouTube, generating 1000s of videos. 

The video is a stop frame clip collage created by ODD, with production animation house Lovebite, who wove dozens of people’s dance-moves together to create a mountain of feet that would go on to power the star of the video; the home-made, motion-powered incredible ‘machine’ unleashing Kickers shoes. 

Far from being ordinary shoes though, each is brought to life with additional limbs, wheels, helicopter blades and oodles of personality. Kickers have also partnered with Brazilian party-starters CSS for a remix of the track, as well as a special ‘remixed’ music video. At the sound controls, CSS provide a deft studio re-rub of Chromeo’s 'Fancy Footwork' complete with the kind of 8-bit machine funk that befits a beautifully hotch-potch visual production such as this. The audio file is available for download via the Kickers MySpace.

“The Kickers Fancy Footwork activity was designed to get festival-goers using their feet in such a way that could be captured and used to create a unique piece of user-generated, branded content. With their feel good dance tunes, Chromeo provided the perfect soundtrack and the CSS remix gives us an exclusive track to go with the new video.” Hugh Sweeney, Marketing Manager for Kickers.

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