IKEA - LYLLYH Teatowel
“We wanted to ensure all the company’s workers felt informed and part of the marketing strategy,” explains Odd’s Simon Glover.
Naked joins forces with design agency Odd.
“We wanted to ensure all the company’s workers felt informed and part of the marketing strategy,” explains Odd’s Simon Glover.
A small cardboard box was sent to each employee’s home address that perfectly apes the flatpack boxes much of Ikea’s goods are packaged in, complete with unpronounceable range name LYLLYH – an acronym for the new strapline. Inside is house information pertaining to the new campaign and a white tea-towel with the strapline printed on it.
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