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British Design Yearbook 2010

ODD feature in British Design 2010, the fourth edition in the series on design agencies in the UK. 

The book is divided into five sections: graphic design and branding, packaging design, new media, interior, retail and event design and product design. 

The goal of the book is simple: it helps clients in their search of an English design agency by offering a handsomely outlined survey of recent work by a large number of outstanding British design agencies. 

Click the link below to buy a copy.

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29/10/2009   published by Bis Publishers    Tags: ODD in Books  

Index Books - Branding Identity

The Index book of brand identities has launched and we are proud to have 3 projects featured within the book - NIKEiD, Oxfam and Casarotto.

Click the link below to buy a copy.

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02/06/2009   published by    Tags: ODD in Books  

Simply Packaging

Packaging is an indispensable part of life. It’s a silent means of one-way communication derived from the instinct to impress and catch attention. In a world where consumers are drowned in choices, high-impact packaging is simply capable of elevating the status of ordinary products, so as to project a long-lasting identity – allowing no more than a few seconds for end users to spot the product from the crowded shelf.

Simply Packaging, the third and final volume of the SimplySeries™ series, captures the ever-evolving art of packaging design and its reflection of the times. Examining the subject in 3 main sections, namely Brand Seduction (branding & identity), Lifestyle Stimuli (lifestyle products) and Gobbling Desires (for food & beverages), the title celebrates the hottest packaging designs from around the world!

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01/11/2008   published by Victionary Publishers    Tags: ODD in Books  

Innovation in Logo Design

When fashion outlet UFO, owned by Steinberg, rejected the rights to sell Lee’s collection, the founders of Lee reacted by creating FU’s (**** You Steinberg) so they could sell the collection themselves. FU’s thrived throughout the 1970s, representing antiestablishment and alternative values, before being bought by Lee Cooper. 

ODD was commissioned to redefine FU’s identity to make it one of the world’s elite denim brands. “We wanted to express all the history and emotion wrapped up in the original brand,” explains Glover. “The final identity was inspired primarily by the visual language that surrounded FU’s in its 1960s and 1970s heyday, and aims to capture this language and hark back to that era, but with a modern twist that makes it fit comfortably in today’s graphic and brand landscape.” 

The project was completed in partnership with Cabourn— globally renowned for his unique approach to denim, and to labeling systems.

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12/06/2008   published by Logo Art by RotoVision    Tags: ODD in Books  

British Design Yearbook 2005

British Design 2005 is the second edition of BIS Publishers showcase of creative studios and consultancies in Britain - a veritable whos who of UK design. The works of many newly successful and upcoming firms are presented here for the first time, together with the work of established firms that some how always manage to stay at the cutting edge. 

This book reflects the changes that have taken effect in the design industry over the last two years and emphasizes the imperative that designers (and clients) must differentiate through creativity. British Design 2005 provides an instant impression of each participating studios creative output and offers instant inspiration for those who must provide creative input.

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29/07/2005   published by BIS Publishers    Tags: ODD in Books