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Studio East will grant the next generation of creative innovators access to their industry’s leading lights, and a series of high profile commissions which will be embedded in the actual fabric of Westfield Stratford City, the prestigious gateway to London’s Olympic Park.

Studio East will also provide a permanent commercial space within Westfield Stratford City when it opens in 2011, ensuring continuing exposure and commercial opportunities for emerging talent. 

To celebrate the launch, Westfield have teamed up with Bistroteque to create a popup restaurant on the roof of the development, open for just 3 weeks. 

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Westfield appointed Odd last Friday, after approaching the group directly. According to Odd creative director Nick Stickland, the shop will resemble ‘an exclusive boutique, dark and alluring’, and will feature installations made from recycled materials, ‘atmospheric lighting’ and DJs. 

Westwood’s T-shirt design is being used ‘across the board in the store, from wrapping boxes to window vinyls and projections’, says Stickland. Westwood’s T-shirt design promotes The White Ribbon Alliance’s support for the rebuilding of pregnancy and childbirth services in Haiti following the earthquake in January. The Fashion for Relief pop-up store opens today and closes on Sunday.

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