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H&M; invite in detail

Pop-up invitation to the opening of a new H&M store in London’s Knightsbridge. 

The pop-up is of the store itself set among the surrounding streets. The hand drawn illustrative style was also used for in-store graphics. Commissioned by Chloe Bowers at H&M. 

Designed and produced by Hannah Measures and Nick Stickland at ODD. 

Paper engineer: Sarah Wilson

Illustration: David Bray @ PVUK.com

Designer Mark Butler

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01/05/2005   published by Creative Review    Tags: Store Launches  


H&M; Pop-up

Design and Marketing consultancy Odd has produced a pop-up invitation for fashion retailer H&M to promote the opening at the end of the month of its latest store, which is in London’s Brompton Road.

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24/03/2005   published by Design Week    Tags: Store Launches