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Ultimate window shopping

New Look is introducing technology to show shoppers how they look in its clothes before they enter the store. ‘Ultimate Window Shopping’ uses a camera to superimpose people’s faces on to mannequins. The service is being used in its flagship stores in Oxford Street, Bluewater and the Newcastle Metro Centre.

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28/09/2005   published by Marketing    Tags: Windows, Retail Experience  

Fancy your chances as a model?

Fancy your chances as a model? It could happen/ New Look, as part of its Ultimate Window Shopping promotion, is photographing the faces of willing customers to appear, in rotation, on window mannequins in its three flagship shops (Oxford Street West, Bluewater and Newcastle Metro Centre) until October 23.

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28/09/2005   published by Times    Tags: Windows, Retail Experience