News

Chrissie Abbott next up for The ODD Experiment

We are very pleased to have Chrissie Abbott create the new installation for our Berry Street windows - the third in the series for The ODD Experiment.

Chrissie lives and works in east London. Her work is heavily influenced by typography, 70s poster art and trashy TV – old and new. Utilising found imagery she creates surreal alternative landscapes awash with positivity and colour. Most recently Chrissie is famed for her creative direction and album covers for Little Boots. 

Chrissie's work for ODD “Can you see what I see?” is a speculation of what the future may hold. It will be installed for the world to see from next week.

A big thank you to Oh Juliette for the introduction - Juliette will be working with ODD on forthcoming installations for T.O.E. so look out for more exciting collaborations.

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09/08/2010   published by    Tags: The ODD Experiment  

Lacoste retain ODD for 2011 Campaign

The appointment follows a three-way pitch earlier in the year and will see ODD working with the Pentland in-house team as well as Lacoste SA to evolve the footwear category creative and develop communications across press, digital and retail channels.

Watch this space to see more of our work for the 2011 campaign.

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01/07/2010   published by    Tags: Footwear, Fashion  

Westfield launches Studio East initiative

To celebrate and nurture East London’s creative spirit, Westfield has launched Studio East, a cultural initiative to identify and support emerging talent. ODD have been working with Westfield and collaborator Mary Portas over the last two years to develop the initiative and overall branding.

Studio East will grant the next generation of creative innovators access to their industry’s leading lights, and a series of high profile commissions which will be embedded in the actual fabric of Westfield Stratford City, the prestigious gateway to London’s Olympic Park.

Studio East will also provide a permanent commercial space within Westfield Stratford City when it opens in 2011, ensuring continuing exposure and commercial opportunities for emerging talent. 

To celebrate the launch, Westfield have teamed up with Bistroteque to create a popup restaurant on the roof of the development, open for just 3 weeks. 

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14/06/2010   published by    Tags: Popup, Branding  

ODD creates Vivienne Westwood Charity Pop-up

Odd has created a pop-up store for Vivienne Westwood at London’s Westfield shopping centre. The Fashion for Relief shop will sell Westwood-designed T-shirts in aid of childbirth charity The White Ribbon Alliance.

Westfield appointed Odd last Friday, after approaching the group directly. According to Odd creative director Nick Stickland, the shop will resemble ‘an exclusive boutique, dark and alluring’, and will feature installations made from recycled materials, ‘atmospheric lighting’ and DJs. 

Westwood’s T-shirt design is being used ‘across the board in the store, from wrapping boxes to window vinyls and projections’, says Stickland. Westwood’s T-shirt design promotes The White Ribbon Alliance’s support for the rebuilding of pregnancy and childbirth services in Haiti following the earthquake in January. The Fashion for Relief pop-up store opens today and closes on Sunday.

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23/02/2010   published by Design Week    Tags: Popup