Chrissie Abbott next up for The ODD Experiment

Chrissie Abbott next up for The ODD Experiment We are very pleased to have <a href="http://www.chrissieabbott.co.uk/" title="Chrissie Abbott">Chrissie Abbott</a> create the new installation for our Berry Street windows - the third in the series for The ODD Experiment.Chrissie lives and works in east London. Her work is heavily influenced by typography, 70s poster art and trashy TV – old and new. Utilising found imagery she creates surreal alternative landscapes awash with positivity and colour. Most recently Chrissie is famed for her creative direction and album covers for <a href="http://www.littlebootsmusic.co.uk/splashpage.html" title="Little Boots">Little Boots</a>. Chrissie's work for ODD “Can you see what I see?” is a speculation of what the future may hold. It will be installed for the world to see from next week.A big thank you to <a href="http://www.ohjuliette.com/" title="Juliette Hughes">Oh Juliette</a> for the introduction - Juliette will be working with ODD on forthcoming installations for T.O.E. so look out for more exciting collaborations. Simon Glover Mon, 09 Aug 2010 06:38:02 -0500 http://www.oddlondon.com/press_releases/225 http://www.oddlondon.com/press_releases/225 ODD creates Vivienne Westwood Charity Pop-up Odd has created a pop-up store for Vivienne Westwood at London’s Westfield shopping centre. The Fashion for Relief shop will sell Westwood-designed T-shirts in aid of childbirth charity The White Ribbon Alliance.Westfield appointed Odd last Friday, after approaching the group directly. According to Odd creative director Nick Stickland, the shop will resemble ‘an exclusive boutique, dark and alluring’, and will feature installations made from recycled materials, ‘atmospheric lighting’ and DJs. Westwood’s T-shirt design is being used ‘across the board in the store, from wrapping boxes to window vinyls and projections’, says Stickland. Westwood’s T-shirt design promotes The White Ribbon Alliance’s support for the rebuilding of pregnancy and childbirth services in Haiti following the earthquake in January. The Fashion for Relief pop-up store opens today and closes on Sunday. Simon Glover Mon, 09 Aug 2010 06:37:53 -0500 http://www.oddlondon.com/press_releases/221 http://www.oddlondon.com/press_releases/221 Lacoste retain ODD for 2011 Campaign The appointment follows a three-way pitch earlier in the year and will see ODD working with the Pentland in-house team as well as Lacoste SA to evolve the footwear category creative and develop communications across press, digital and retail channels.Watch this space to see more of our work for the 2011 campaign. Simon Glover Mon, 09 Aug 2010 05:32:19 -0500 http://www.oddlondon.com/press_releases/224 http://www.oddlondon.com/press_releases/224 Lacoste appoint ODD for footwear campaign Lacoste’s footwear brand is set to launch a marketing campaign, packaging and point-of-sale materials designed by Odd.Lacoste appointed Odd about three months ago, following a creative unpaid pitch against four other groups.The footwear brand’s head of international marketing Simon Jobson briefed the consultancy ‘to capture the history and heritage of Lacoste as an iconic sporting label, as well as to capture the notion of sport and movement’, says Odd creative director Nick Stickland. Odd has created packaging, point-of-sale materials and a look book, as well as in-store, print and digital advertising campaigns and film footage for potential cinema, Web and TV ads. ‘We devised the film for a trade conference, but it is flexible enough to become advertising for any channel,’ claims Stickland. The work will be launched over the next two or three months Simon Glover Mon, 09 Aug 2010 05:19:09 -0500 http://www.oddlondon.com/press_releases/151 http://www.oddlondon.com/press_releases/151 Westfield launches Studio East initiative To celebrate and nurture East London’s creative spirit, Westfield has launched Studio East, a cultural initiative to identify and support emerging talent. ODD have been working with Westfield and collaborator Mary Portas over the last two years to develop the initiative and overall branding.Studio East will grant the next generation of creative innovators access to their industry’s leading lights, and a series of high profile commissions which will be embedded in the actual fabric of Westfield Stratford City, the prestigious gateway to London’s Olympic Park.Studio East will also provide a permanent commercial space within Westfield Stratford City when it opens in 2011, ensuring continuing exposure and commercial opportunities for emerging talent. To celebrate the launch, Westfield have teamed up with Bistroteque to create a popup restaurant on the roof of the development, open for just 3 weeks.  Simon Glover Tue, 13 Jul 2010 05:38:53 -0500 http://www.oddlondon.com/press_releases/222 http://www.oddlondon.com/press_releases/222 ODD feature in BBC's Panorama Last night Nick and Simon appeared on the BBC programme 'What's Really in our Food', working with Tom Heap to explore the world of food packaging and marketing and developing their own take on the classic Chicken & Ham pie.Click the link below to watch the full programme on BBC iPlayer. Simon Glover Tue, 13 Jul 2010 05:38:45 -0500 http://www.oddlondon.com/press_releases/153 http://www.oddlondon.com/press_releases/153 Our Approach <h1>Uncommon Sense.</h1>True common sense is an uncommon quality. At ODD we have that quality in abundance. We apply five fundamental elements in our approach:<img src="http://simglov.webfactional.com/system/media/images/0000/2837/balloon.jpg?1265798960" /> We’re Skilful. ODD is uncommonly sensible about planning, design and execution. We’re all about the art of strategy, the science of creativity.<img src="http://simglov.webfactional.com/system/media/images/0000/2840/bulb.jpg?1265798987" /> We’re Creative. We offer bright ideas without the heat. We retain a boutique approach thatbrings big-gun strategy and creativity without the commotion and the cost.<img src="http://simglov.webfactional.com/system/media/images/0000/2843/graph.jpg?1265799011" /> We’re CommercialOur commercial methodology is a watermark that runs across the eclecticrange of everything we do: ruthlessly perceptive, remorselessly daring.<img src="http://simglov.webfactional.com/system/media/images/0000/2834/arcs.jpg?1265798915" /> We’re Communicative. Brand is no longer a shouted slogan. In today’s world, it’s an ongoing conversationwith customers - a conversation we understand. We know how to start it, intervene in it, direct it.<img src="http://simglov.webfactional.com/system/media/images/0000/2846/plate.jpg?1265799053" /> We’re PassionateWe can’t do the work - we won’t do the work - unless we care about it. Passion lies at the heart of everything. Uncommonly Passionate, Uncommonly Sensible. That’s who we are. Simon Glover Tue, 27 Apr 2010 03:01:04 -0500 http://www.oddlondon.com/press_releases/3 http://www.oddlondon.com/press_releases/3 Boots Advantage Card Product design and branding for interactive loyalty card kiosk. Simon Glover Fri, 05 Mar 2010 11:47:26 -0600 http://www.oddlondon.com/press_releases/217 http://www.oddlondon.com/press_releases/217 Kerrang! The Challenge‘Kerrang’ is the noise made by playing a power-chord on an electric guitar. As an established magazine and TV channel Kerrang took the brave decision to launch a radio station directly into the heart of Britain’s guitar music obsessed population- The West Midlands. Odd were approached to develop the creative strategy for the launch. The ODD SolutionA media programme of TV, print, outdoor and experiential marketing successfully launched the station. The launch was considered as the most successful within Emap’s huge stable of radio brands, securing target listener figures and advertising revenue. Our most recent campaign focuses on positioning Kerrang as the most accessible and popular guitar-based music brand in the UK. The band-mash solution plays on the inventive nature of band names, by fusing two well-known names together to form a new one. The bold, graphical messages ran as a series of 10” shorts as well as supporting online and outdoor media.  ResultsShortly after our campaign, Kerrang won the Sony Radio Award for Station of the Year. Credibility for the station continues to grow. Simon Glover Fri, 05 Mar 2010 11:45:42 -0600 http://www.oddlondon.com/press_releases/27 http://www.oddlondon.com/press_releases/27 Lee Cooper The ChallengeOriginally created in 1968, FU’s was gearing up to re-launch under new owner Lee Cooper.Standing for ‘F*** U Steinberg’ (a U.S jeans outlet and brand creator who would not stock their jeans), FU’s graced the bodies of Jerry Hall, Julie Christie and every influential style icon with a sexy or non-conformist edge. Lee Cooper approached ODD to redefine FU’s, with the ambition of making it one of the world’s elite denim brands. ODD SolutionWe needed to fuse creativity and commercial pragmatism for this project. We knew the answer lay in the historical value and authenticity of FU’s. The challenge was to bring these together with a modern twist that would capture the hearts and wallets of today’s influential fashion dressers. We pioneered the creative strategy ‘Kill for Peace’, playing on today’s confused political values with the brands heritage.We worked from the waist down to define the brand’s positioning, product range and marketing. Rivets and all. ODD ResultsHugely successful. The impact of the new positioned brand and clothing range secured global distribution including key destination stores such as Harvey Nichols, Harrods Colette and A-Life. Denim Revolution. Simon Glover Fri, 05 Mar 2010 11:40:13 -0600 http://www.oddlondon.com/press_releases/14 http://www.oddlondon.com/press_releases/14