Boots Advantage Card

Boots Advantage Card Product design and branding for interactive loyalty card kiosk. Simon Glover Fri, 05 Mar 2010 11:47:26 -0600 http://www.oddlondon.com/press_releases/217 http://www.oddlondon.com/press_releases/217 Kerrang! The Challenge‘Kerrang’ is the noise made by playing a power-chord on an electric guitar. As an established magazine and TV channel Kerrang took the brave decision to launch a radio station directly into the heart of Britain’s guitar music obsessed population- The West Midlands. Odd were approached to develop the creative strategy for the launch. The ODD SolutionA media programme of TV, print, outdoor and experiential marketing successfully launched the station. The launch was considered as the most successful within Emap’s huge stable of radio brands, securing target listener figures and advertising revenue. Our most recent campaign focuses on positioning Kerrang as the most accessible and popular guitar-based music brand in the UK. The band-mash solution plays on the inventive nature of band names, by fusing two well-known names together to form a new one. The bold, graphical messages ran as a series of 10” shorts as well as supporting online and outdoor media.  ResultsShortly after our campaign, Kerrang won the Sony Radio Award for Station of the Year. Credibility for the station continues to grow. Simon Glover Fri, 05 Mar 2010 11:45:42 -0600 http://www.oddlondon.com/press_releases/27 http://www.oddlondon.com/press_releases/27 Lee Cooper The ChallengeOriginally created in 1968, FU’s was gearing up to re-launch under new owner Lee Cooper.Standing for ‘F*** U Steinberg’ (a U.S jeans outlet and brand creator who would not stock their jeans), FU’s graced the bodies of Jerry Hall, Julie Christie and every influential style icon with a sexy or non-conformist edge. Lee Cooper approached ODD to redefine FU’s, with the ambition of making it one of the world’s elite denim brands. ODD SolutionWe needed to fuse creativity and commercial pragmatism for this project. We knew the answer lay in the historical value and authenticity of FU’s. The challenge was to bring these together with a modern twist that would capture the hearts and wallets of today’s influential fashion dressers. We pioneered the creative strategy ‘Kill for Peace’, playing on today’s confused political values with the brands heritage.We worked from the waist down to define the brand’s positioning, product range and marketing. Rivets and all. ODD ResultsHugely successful. The impact of the new positioned brand and clothing range secured global distribution including key destination stores such as Harvey Nichols, Harrods Colette and A-Life. Denim Revolution. Simon Glover Fri, 05 Mar 2010 11:40:13 -0600 http://www.oddlondon.com/press_releases/14 http://www.oddlondon.com/press_releases/14 Nicola Harding Brand identity and website design for interiors consultant. Simon Glover Fri, 05 Mar 2010 11:37:47 -0600 http://www.oddlondon.com/press_releases/197 http://www.oddlondon.com/press_releases/197 O2 Ireland <h1>Smarter engagement lifts 02 sales</h1> The ChallengeO2 in the Republic of Ireland is a leading provider of mobile services, with over 1.7 million customers across the country. The challenge was how to be smarter and more engaging in the retail environment than O2’s leading competitors. ODD was briefed to develop new visual merchandising for flagship stores. The ODD SolutionWe created everything from above the line right down to phone pricing plan tags. Window displays, modular display systems, POS design, brand and retail guidelines – it was a comprehensive and hugely successful solution for O2. ResultsSo successful within the first month of launch, O2 rolled out the solution across their portfolio. Simon Glover Fri, 05 Mar 2010 11:37:30 -0600 http://www.oddlondon.com/press_releases/196 http://www.oddlondon.com/press_releases/196 Kiss does Summer Branding package for Kiss & Coca Cola Summer festival partnership. Simon Glover Fri, 05 Mar 2010 11:33:40 -0600 http://www.oddlondon.com/press_releases/216 http://www.oddlondon.com/press_releases/216 Greenwich Peninsula Retail marketing brochure for legacy development around The Dome, commissioned by Greenwich Peninsula Regeneration Limited, the joint venture between Lend Lease and Quintain. Simon Glover Fri, 05 Mar 2010 11:32:50 -0600 http://www.oddlondon.com/press_releases/206 http://www.oddlondon.com/press_releases/206 Oxygen Insurance Corporate brochure and award-winning inflatable exhibition stand for market-leading insurance firm. Simon Glover Fri, 05 Mar 2010 11:27:41 -0600 http://www.oddlondon.com/press_releases/37 http://www.oddlondon.com/press_releases/37 Judy Fisher Judy Fisher Associates is London’s leading Media and Arts recruitment specialist, established for over 20 years. They approached ODD to undertake a complete brand audit. We established a set of new principals for the brand and created their identity, stationary and website. Simon Glover Fri, 05 Mar 2010 11:26:53 -0600 http://www.oddlondon.com/press_releases/33 http://www.oddlondon.com/press_releases/33 Grohe Product Brochure Architect sales brochure for premium range of bathroom fittings by Grohe. Simon Glover Fri, 05 Mar 2010 11:26:19 -0600 http://www.oddlondon.com/press_releases/204 http://www.oddlondon.com/press_releases/204