Exceeding expectations at 2012 Olympics

The Challenge

The Westfield Group, valued at over £31 billion, was founded in 1960 and is the largest retail property group in the world, working with over 23,600 retailers. ODD was chosen as lead branding agency for the iconic new Stratford development, situated at the heart of the 2012 Olympic games site.

ODD Solution

At the core of the Stratford project is the desire to capture and integrate into all communications the essence of the East End and to win the hearts and minds of the local. Our work has included construction hoardings, marketing suites, digital presentations, conference materials, exhibitions, photo shoots, press packs, retail promotional packs, website art direction, and a whole host of additional collateral. 

ODD Results

We have been highly innovative, bringing to the table concepts never seen before in shopping centres; retail space is already well-subscribed, despite the launch not being until 2011. Retail press coverage has been extensive and has exceeded all Westfield’s expectations.

Links

See Also

Lee Cooper
Brandcast.tv
Lend Lease Storecards