The Challenge
Launch 2 stores on Oxford St on one day.
Instead of a conventional store launch we created an instore experience using advertising to encourage people to play. A tease and reveal campaign created intrigue and drew people to the stores.
ODD Solution
Performances from Daisy Lowe, Florence & the Machine, Kid Harpoon & People are Germs attracted the right mix of East London taste makers, fashion press and afficianados and a competition to see Dizzee Rascal perform in-store the following public launch day
ODD Result
Launch day sales exceeded any other store launch figures in just 3 hours.
PR media value of £1,468,941, 60% higher than media spend.
Links
See Also
