More than a console

The Challenge

The Playstation 2 is the fastest selling and most popular gaming console in history. Games developers such as Electronic Arts, Capcom and Rockstar were given an arena in which to compete and show their wares in the PlayStation Experience, effectively a consumer show for gamers to trial new products prior to general release. PlayStation wanted to extend the experience from the standard consumer trade show format into a multi-sensory experience, where attendees could truly immerse themselves into the exciting wor world of the PlayStation. ODD were commissioned to transform the experience for Sony

The ODD Solution

With gamers ranging from six to sixty six, our solution was to remove the developer-led structure for the layout and replace it with one that was organised by gaming genre. So instead of visiting say, the Capcom area, you might visit the Rhythm, Dual, Throttle or Kids zones. The resulting event was easier to navigate and each zone was styled and built to reflect the games they contained. For example in the over 18s Zone we placed bouncers on the door and developed a dimly lit boudoir style environment with cocktail girls where PlayStation games were played while lying on red-suede beds.

Results

The 20,000sqm event held at Earls Court attracted over 35,000 gamers in three days, nearly double the previous year.

Links

http://www.playstationexperience.co.uk

See Also

Uniqlo UT 2008
The Colour Rooms
Oxfam Youth