The God of Denim
The Challenge
Originally called Evis, after the Buddhist god of prosperity, the highly iconic Japanese denim brand were made in Osaka from pure American cotton with the famous seagull logo hand painted on each article. Evisu is now a global brand, made in Italy and competing in the world of fashion with over 400 own brand stores. The look book forms the basis of each season’s catwalk collection and is vital in terms of driving PR and promotional campaigns.
The ODD Solution
Our approach was to maximise the impact and originality of the Evisu brand along with its sibling brands ‘Evisu Shoos’, ‘Evisu European Edition’ and ‘Kizzu’. Careful consideration to style, weight and image layout by us created an effortless to use publication that captured the brands essence.
Results
Pick up rates by publications increased by 14% over the previous year
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