The Challenge
Oxfam is a leading international NGO, with a worldwide reputation for excellence in delivery of aid and development work. The brief to ODD was to re-engage and empower the youth market and help them lead the way in generating positive, global change.
The ODD Solution
Our idea was that small actions – lots of them – could make a big difference. Our target audience could support and really help Oxfam in attaining its goals.
“Live your life, change your world.” This was our overriding strategy, encouraging and supporting our target market to live life, whilst supporting a worthwhile cause.
Results
Over 100,000 young supporters signed Oxfam's climate change petition and the activity generated over £500,000 in donations during the 3 month festival period.
Links
See Also
Lee Cooper
Brandcast.tv
Lend Lease Storecards
