Projecting a unified brand

The Challenge

In the pioneering world of webtv production, Brandcast.tv needed to project an image and identity that would ‘cut-through’ the competition for their range of services.

ODD Solution

Talking with their clients we quickly realised that confusion arose between the three different services and brands used by Brandcast. We developed a re-branding strategy that over a period of months would allow Brandcast to merge their offering in the UK and Spain into a single entity without alienating prospective and current clients. In addition to the new identity we developed full stationary sets, website designs and other digital promotional elements.

ODD Results

Currently in progress - the new parent brand identity has been warmly received by employees, clients and prospects.

Links

http://www.brandcast.tv/

See Also

Lee Cooper
Brandcast.tv
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