The Challenge
The UT Project collaborates with the greatest artists and designers around the world to create over 700 new t-shirts a year - and every shirt has something totally unique to say. ODD were commissioned to design a unique popup store and campaign to help launch the 2008 UT project.
ODD Solution
To support the launch, ODD designed a temporary pop up store in London's Truman Brewery where a launch event hosted by Alexa Chung.
ODD Result
Launch event resulted in twice as much PR coverage as previous year and an increase in sales in the key Oxford St stores
Links
See Also
Uniqlo UT 2008
The Colour Rooms
Oxfam Youth
