Breakfast revolution knocks Capital off top-spot
The Challenge
September 2008 Kiss 100 launch its first major marketing campaign to support the Rickie and Melvin breakfast show, as part of a £1.5 million investment in the commercial radio station over the year.
ODD Solution
Different executions of the creative ran across an outdoor campaign featuring posters (48 sheets), six sheets, bus sides and digital screens on the London Underground.
ODD Results
Our breakfast campaign for KISS FM knocked Capital off the breakfast top spot for the first time since the KISS FM launch. Rajar results showed KISS is now entertaining 20,000 more London listeners than the last quarter, with 1.6 million tuning in every week representing a year-on-year increase of some 12%.
Links
See Also
Kiss Breakfast
Lacoste Footwear
Meet the Kickers
