Lightness of touch delivers 

global ambition

The Challenge

Lacoste approached ODD to define the global look and feel for the sportswear category for Lacoste shoes and manage a unified creative approach for two years, with quarterly season updates for both B2C and B2B markets.

ODD Solution

Our inspiration was the elegance, history and the carefree spirit associated with Lacoste. Lightness of touch was how we wanted our creativity to be led. Our execution had to be pure and simple.

ODD Results

Our global roll-out included cross-platform delivery including film, all point-of-sale, advertising and print.

"ODD skillfully mix a very human approach to their craft with an innate understanding of the market, while developing creative that achieves true stand out in the extremely competitive environment we trade within."

Simon Jobson
International Marketing Director, Lacoste

Links

http://www.lacoste.com/gbr/main.html

See Also

Kiss Breakfast
Lacoste Footwear
Meet the Kickers