Uncommon Sense

True common sense is an uncommon quality… At ODD we have it in abundance

We know how to deliver integrated communications – it’s what we’ve been doing for leading global brands and ambitious start-ups for the last ten years.

With ODD you tap into a deep range of core skills that can deliver anything from a highly targeted, hard-hitting DM campaign, to a global advertising solution.

Services

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Brand Engagement

We create strategic conversations between people and brands. We start them, intervene in them, direct them. We work collaboratively to influence perception, attitudes, beliefs, behaviours. And we know how to be guardians of your brand across multiple channels and platforms.

  • Advertising
  • Identity Design
  • Brand Launches
  • Brand Relaunches
  • Brand Guardianship
digital_engagement

Digital Engagement

Today’s consumer expects to interact with open and honest brands. They need to know that their time, money and opinions matter. And be rewarded for it. We create engagement across online, mobile and social platforms that encourage consumers to interact with your brand.

  • Digital Campaigns
  • Content Creation
  • Mobile Apps
  • Facebook Apps
  • Online Advertising
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Retail Engagement

With all this excitement around online and mobile, it’s easy for brands to lose focus on how they communicate with their customers in the physical world. We deliver brand experiences in retail and other physical environments to increase credibility, talkability and loyalty.

  • Visual Merchandising
  • Window & POS Design
  • Digital Touch Points
  • Customer Engagement
  • Event Design & Curation

Our Clients

The proudest moment of winning a new client is knowing that a business has entrusted ODD to take their brand to the next stage in its evolution. We understand with that comes huge responsibility – which drives us to work harder, makes us more creative, more passionate and more accountable than any other integrated agency.

Since we opened our doors in 2002, we have created some truly ground-breaking and award-winning work for a wide range of clients including global brands like Nike, Westfield, Uniqlo, Lacoste, Sony and Oxfam.

Email to find out more or send us a brief.

powerplate_logo

ODD has taken the Power Plate brand to new heights in a very short time.  Their innovative work has been globally applauded as fresh, energetic and most importantly, impactful to our business.

President Power Plate
kickers_logo

Our relationship with ODD started on a creative level. However, we soon realised that their capabilities were broad and subsequently appointed them as Kickers’ integrated communications agency.

Marketing Director Kickers
diageo_logo

ODD’s boutique approach has allowed us to forge a very personal relationship with a strong team of creatives.They have taken the time to truly understand our brand and help us make the case to push the envelope of convention and build a luxury brand within Diageo’s portfolio.

Global Brand Manager Diageo
uniqlo

The team at ODD have always been a pleasure to work with. Their dedication to finding a commercial solution to our creative briefs, whilst always maintaining creative integrity, helped breathe fresh air into our campaigns.

UK Marketing Manager Uniqlo
westfield_logo

It’s rare to find an agency with such breadth of talent and accommodating flexibility. The creative guidance on Westfield Stratford City has been fantastic, with highly considered solutions for every problem we throw at them. We’re proud to have them on board.

Senior Marketing Manager Westfield
asos_logo

ODD are truly insightful, research your brand and bring a fresh approach to how you may be thinking.  Done respectfully they will challenge and inspire new thinking, culminating in progressive, original and strategically thought through creative.

Marketing & Operations Director ASOS
lacoste_logo

ODD skilfully mix a very human approach to their craft with an innate understanding of the market, while developing creative that achieves true stand out in the extremely competitive environment we trade within.

International Marketing Director Lacoste

The Team

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Nick Stickland Creative Director

A graduate of Architecture from the Royal College of Art, Nick began his career working for some of the world’s leading architects, including Richard Rogers, Eva Jiricna, FAT and ORMS.

After searching for a company that embraced design and communications in a more integrated fashion, he instead opted to do it himself by starting ODD in 2002. He has led global creative solutions for a range of brands including Nike, Sony, Uniqlo, Lacoste, KISS and Oxfam.

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Simon Glover Managing Director

Simon completed his training with a first class honours degree in product design at Central Saint Martins. At design consultancy Tangerine he worked on innovation and new product development projects for Unilever and was part of the team that re-invented British Airways Club World.

Simon joined ODD as a founding partner in 2002. Additionally Simon has delivered global creative solutions for clients such as Orange, Samsung, M&S, Virgin Atlantic, and LG.

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Hannah Measures Creative Services Director

Hannah started her career at Naked Communications, where she worked in the Innovation team, developing and executing creative solutions to communication plans. Clients included: Reebok (Media Week’s Best use of a Creative Idea, 2002), Fray Bentos (Shortlisted for Campaign of the year), Heineken and Kiss 100.

Hannah joined ODD in 2008 and manages a diverse portfolio of clients including Westfield, Kickers, Uniqlo & Power Plate.

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Richard Stevens Art Director

After graduating, Richard’s talents took him to agencies across the world, working in graphic design and art direction roles.

The next 5 years saw Richard return to London as a freelance designer, when he worked for a wide range of agencies including Saturday, The Farm and Wink Creative before joining ODD in 2006.

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Pete Lien Strategist

With over 15 years experience, Pete has worked for media, communication planning, experiential and advertising agencies including Naked, Albion, PD3 and CHI. Formerly Head of Innovation at Naked, Pete has worked across a wide range of clients including FMCG, Media, Telecoms and Gaming. Pete has been an ODD Friend for many years and continues to work on selected projects.

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Liz Hammond Office Manager

Liz’s career spans PA and Office management roles in TV and Film production, property development and luxury goods.

Liz joined ODD in 2010 and is responsible for the smooth running of the studio and office infrastructure and general wellbeing of over thirty staff at our group offices.

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Eilidh Ratcliffe Senior Creative

Eilidh joined ODD having previously worked in creative development in the fields of broadcast, digital and advertising.

With over 5 years experience on both client and agency side, Eilidh has produced work for a diverse range of clients including Red Bull, Westfield, Nivea, Kelloggs, Reebok and Vodafone.

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Mark Hubbard Senior Designer

Mark joined ODD from Yellowdoor Creative, where for 4 years he worked under retail expert and ‘Queen of Shops’ Mary Portas.

Mark has designed and art directed brand identities and seasonal ad campaigns for clients including Clarks, Thomas Pink, Westfield, Homebase, Pfizer and Reebok.

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Graham Bird Senior Artworker

Graham joined ODD in 2007 and has worked across a wide range of clients including Lacoste, Power Plate, V&A and many others.

With over 15 years of experience in artworking, retouching, print production and trafficking, Graham continues to play an instrumental role in the smooth delivery of communications to all our clients.

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Kobus Smit Senior Artworker

Kobus has been a key player in the ODD studio since 2007, working across the full range of clients and on communications covering print, outdoor and digital media.

Previous clients and experience include Telstar Records, Wolff Ollins, EMI, BMG and FCB London.

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Rebecca Cross Designer

Rebecca graduated from Graphic Arts at Liverpool in 2009.

Following a short stint of freelancing and a contract with digital agency Switch, Rebecca joined ODD as designer in 2010. Since joining she has been part of the Westfield Stratford team, working on both business to business and consumer facing comms.

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Phil Tee 3D Designer

Phil joined ODD from GAP, where he worked as a designer in the Visual Merchandising team at the Oxford Circus flagship since 2008.

He trained in Furniture & Product Design at London Met University and has worked on projects for the Royal Festival Hall, Power Plate, Ligne Roset and Diageo Reserve Brands.

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Jason Chebib Planning Director

Jason left Oxford with a First and fell into advertising, where he languished as a Planner for 20 years in agencies like Ogilvy, JWT, AMV and Publicis. Along the way he has picked up IPA Effectiveness and APG Creative Planning Gold Awards, for Clients like Kellogg’s and Unilever.

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Juliette Hughes Creative Producer

Juliette started her career alongside Hannah at Naked Communications working within the Innovations team on projects for clients including IKEA, 118 118, BBC and Orange. Since leaving Naked, Juliette set up on her own as a creative producer and consultant working with brands such as Stella Artois, Converse and Red Bull.

Juliette has been an ODD Friend for many years, is a regular player in the team and her main focus is on creative ideas, curating projects and implementation.

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Sam Sheterline Account Director

Sam joined the team at ODD in 2011. Before this, Sam spent a successful 5 years at iris where he led teams across Sony Ericsson UK & Ireland and Breast Cancer Care.

Sam Comes with a wealth of expertise in the strategic development & activation of 360 integrated campaigns – including the DMA winning Breast Cancer Care Strawberry Tea 2010 fundraising campaign.

Tian-Skene

Tian Skene Account Manager

Tian joined ODD fresh off the boat from Australia, where she worked for Moon Communications for several years. Tian has worked on a number of high-profile design and branding projects for clients including Sydney Opera House, The Star Casino Sydney and Bell Shakespear Theatre Group.

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Crispin Futrille Digital Head

After graduating in Philosophy from University College London, Crispin started Bounce Mobile, a company that has produced pioneering mobile apps since 2005. Having licensed award winning mobile technology to the likes of Orange, O2, T-Mobile, Jamba and Coca-cola across Europe, Asia Pacific and the US, Crispin has commercial instincts as well as creative insight when it comes to technology.

Lawrie

Lawrie McLintock Production Assistant

Lawrie joined ODD from Mother London, where he was Head Runner for 2 years. He now works closely with the Account and Production teams across clients including Warehouse, Dr Martens and Lacoste.

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Hass Tagiuri Art Director

Hass started his career spending time as a fashion stylist, magazine designer and photographers assistant, before combining his background to become an art director in the marketing industry. Before joining ODD, Hass was a Creative at Naked Communications, where he worked for 4 years on accounts including Sony, Coca Cola and award-winning work for Nokia.

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Russell Palmer Senior Designer

Since studying Graphic Design at Central Saint Martins, Russell has gained 8 years experience in the industry, working at a wide spectrum of design studios such as: Curious, ustwo, AllofUs, IDEO, and Exposure where he worked directly with clients such as Nike, Hunter, and Levi’s. He joined ODD in 2011 and works across clients including Lend Lease, Westfield, Tenpin and Warehouse.