Work | ODD

SS17 Brand Campaign

F&F

TESCO

Putting fashion back in the supermarket

Strategic and creative repositioning of the F&F clothing brand, delivering the highest ad recall in its history

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SS17

RIVER ISLAND

Disrupting the high street

A bold and diﬀerentiating campaign to drive consumer engagement in an increasingly competitive market

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Mystic Mother Christmas

Primark

PRIMARK

Owning the Christmas Jumper

Fortune-telling, jumper-selling and raising over £1m for charity, with an innovative Twitter campaign for one of Britain’s largest fashion retailers

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501® Ways to Wear

Levis

LEVI STRAUSS & CO.

Product stories re-told with technology

A pan-European influencer-led campaign to reach new audiences and drive consumer engagement

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Stand For Something

Dr. Martens

DR. MARTENS

A user generated campaign like no other

The launch of a brand platform that put the wearer at its heart to help truly embrace self-expression

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The Virtues of Mr Porter

MR PORTER

Bringing shopping experiences to life

A global campaign that brought the service proposition to life, inspiring new time-poor customers to shop

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Browdini

Benefit Cosmetics

BENEFIT COSMETICS

Achieving category domination

For the biggest launch in the brand’s history, we solved the nation’s eyebrow dilemmas one at a time, using a social war-room. And a magician

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#firstandforever

Dr. Martens

DR. MARTENS

Evolving an icon

Reaching global audiences with communications to deliver exponential growth and reaﬃrm the brand’s place in culture

View Case Study

F&F

Putting fashion back in the supermarket

Strategic and creative repositioning of the F&F clothing brand, delivering the highest ad recall in its history

RIVER ISLAND

Disrupting the high street

A bold and diﬀerentiating campaign to drive consumer engagement in an increasingly competitive market

Primark

Owning the Christmas Jumper

Fortune-telling, jumper-selling and raising over £1m for charity, with an innovative Twitter campaign for one of Britain’s largest fashion retailers

Levis

Product stories re-told with technology

A pan-European influencer-led campaign to reach new audiences and drive consumer engagement

Dr. Martens

A user generated campaign like no other

The launch of a brand platform that put the wearer at its heart to help truly embrace self-expression

MR PORTER

Bringing shopping experiences to life

A global campaign that brought the service proposition to life, inspiring new time-poor customers to shop

Benefit Cosmetics

Achieving category domination

For the biggest launch in the brand’s history, we solved the nation’s eyebrow dilemmas one at a time, using a social war-room. And a magician

Dr. Martens

Evolving an icon

Reaching global audiences with communications to deliver exponential growth and reaﬃrm the brand’s place in culture

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