MARKS & SPENCER

Sending the nation "jumpers" for Christmas

A single-minded strategy to drive brand reappraisal and win during the festive period

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JACAMO

True Measure of a Man

A brand relaunch to tackle a big image problem and 
drive consumer reappraisal

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TESCO

Putting fashion back in the supermarket

A strategic and creative repositioning to shake off the stigma of supermarket fashion

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DR. MARTENS

A user generated campaign like no other

The launch of a brand platform that put the wearer at its heart to help truly embrace self-expression

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LEVI STRAUSS & CO.

Product stories re-told with technology

A pan-European influencer-led campaign to reach new audiences and drive consumer engagement

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BENEFIT COSMETICS

Achieving category domination

For the biggest launch in the brand’s history, we solved the nation’s eyebrow dilemmas one at a time, using a social war-room. And a magician

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PRIMARK

Owning the Christmas Jumper

Fortune-telling, jumper-selling and raising over £1m for charity, with an innovative Twitter campaign for one of Britain’s largest fashion retailers

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RIVER ISLAND

Disrupting the high street

A bold and differentiating campaign to drive consumer engagement in an increasingly competitive market

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