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  • MARKS & SPENCER

    Sending the nation "jumpers" for Christmas

    A single-minded strategy to drive brand reappraisal and win during the festive period

    View Case Study

  • JACAMO

    True Measure of a Man

    A brand relaunch to tackle a big image problem and 
drive consumer reappraisal

    View Case Study

  • TESCO

    Putting fashion back in the supermarket

    A strategic and creative repositioning to shake off the stigma of supermarket fashion

    View Case Study

  • DR. MARTENS

    A user generated campaign like no other

    The launch of a brand platform that put the wearer at its heart to help truly embrace self-expression

    View Case Study

  • LEVI STRAUSS & CO.

    Product stories re-told with technology

    A pan-European influencer-led campaign to reach new audiences and drive consumer engagement

    View Case Study

  • BENEFIT COSMETICS

    Achieving category domination

    For the biggest launch in the brand’s history, we solved the nation’s eyebrow dilemmas one at a time, using a social war-room. And a magician

    View Case Study

  • PRIMARK

    Owning the Christmas Jumper

    Fortune-telling, jumper-selling and raising over £1m for charity, with an innovative Twitter campaign for one of Britain’s largest fashion retailers

    View Case Study

  • RIVER ISLAND

    Disrupting the high street

    A bold and differentiating campaign to drive consumer engagement in an increasingly competitive market

    View Case Study

  • Previous

ODD is an integrated creative agency that builds aspirational lifestyles around brands, informed by real-time cultural insight and data.

  • Best Marketing Campaign - 2018
  • Effectiveness Award - 2018
  • Best Retail Campaign - 2018
  • Brand Republic Digital Award - 2016

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