As the UK’s leading garden centre retailer, and one which offers everything from events and gifting alongside their gardening offering, there’s no denying that Dobbies are anything but your average garden centre. ‘The Joy of Dobbies’ brings to life the magical experience of a trip to the retailer during the festive period. Abstract, impactful and unexpected, the trip of campaign films feature a bauble-filled hot-tub, a sledging poodle and raining mince-pies. All an entertaining ode to the fact that nothing that beats the feeling of a trip to Dobbies at Christmas. Strategically, the campaign also launches Dobbie’s new positioning, Not […]
Off the back of our recent work with Jacamo that celebrated the beauty of big, our ECD Nick Stickland spoke to The Observer Magazine about the rising male body positivity movement. From activism, to archaic stereotypes, and marketing’s obsession with Mr Muscle – read the full article on The Guardian here.
Following some buzzy collabs with the likes of TELFAR, Molly Goddard and Eckhaus Latta, our ECD Nick Stickland spoke to Vogue about UGG’s recent penchant for young designers, and its strategy to get on the feet new audiences. “Collabs can catapult Ugg into new markets and get their products on the radar of new, younger audiences in a far quicker and more profitable way than pricey influencer strategies.” Read the full article here.
Our successful Supermarket Woman platform continues for F&F’s AW20 campaign. The latest iteration of fun yet fashionable spots allude to the everyday items that led to our Woman’s wardrobe haul, as we continue to lean into F&F’s supermarket heritage. Alongside TV, the campaign also features a series of idents as part of the brand’s ITVbe partnership.
As John Lewis & Partners call time on their long-standing slogan, our Strategy Director Jo Delaney discusses the effects on brand perceptions and profit margins with Campaign Magazine: “John Lewis isn’t a brand built on price but on trust. “Cheapest” (aka their strapline, minus a copywriter) isn’t, and should never be, the John Lewis heartland – especially not as we increasingly summon Amazon whenever we need a new kettle. So, John Lewis is right to drop “Never knowingly undersold”. Losing the line will not erode their sacred brand perceptions, but will stop the retailer dangerously eroding their margins. Under Sharon White’s […]