Our latest campaign for F&F is a tongue-in-cheek take on the traditional high fashion shoot. Juxtaposing everyday convenience items and eye-grabbing price points with an elevated aesthetic, it reinforces F&F’s commitment to value and quality for Autumn/Winter 19. From matching teddy coats for you and your little one, to loungewear sets perfect for a cosy night in, we see our Supermarket Women who only popped in for the likes of dog treats, teabags and nappies reap the rewards of detour down one of their favourite supermarket aisles.
To herald the launch of their new Autumn Winter Collection, we helped M&S lead a rallying cry that everyone deserves good style – the type that doesn’t just make you look good but feel good too. Shot with a contemporary and fresh aesthetic by acclaimed photographer Sean Thomas, our campaign captures the positive impact that M&S clothes have on women everywhere, every day. Featuring a diverse cast of brilliant women including Holly Willoughby, Line of Duty star Vicky McClure, model Ariish Wol and influencer Clemmie Hooper, the campaign’s authentic photography and playfully down-to-earth copy elevates the importance of everyday style, and places […]
No one can predict the future, obviously. But we believe our futures should be envisioned by those who actually are OUR FUTURE (i.e. Gen Z) to create something people will desire not just now, but for years to come. “We are being discarded. Pretty much our lives resemble the plastic material. I call our generation Plastic Youth.” —Zidi, Shanghai May they be discarded no more. Doesn’t matter what business you’re in or what brand you are, the wisdom of youth is an asset valuable to all. So Youth Oracles is dedicated to them: their opinions and their content to help […]
Our latest campaign for F&F builds on our global Supermarket Woman brand platform for Spring Summer 2019. Running across, VOD, print, social, in-store and OOH, its playful end lines remind consumers of the fun and fashion to be had at a Tesco store, even if you “only popped in for oranges”.
Modest Fashion is a phrase that’s been gaining momentum in fashion’s lexicon for nearly a decade but which so far, seems to have eluded the attention of many of the mainstream players. But as a billion-dollar industry and one of fashion’s fastest growing sectors, we were intrigued to find out what it meant for the clients we work with every day, and who the Muslim women were fuelling it in the UK. To do so, we set up a new division: M:LIFE – aimed at advising brands on how to drive desire amongst Muslim consumers in an informed and authentic […]