2nd March 2022

ODD And Engine Creative Power Up For New Era

ODD And Engine Creative Power Up For New Era

A little under 20 years ago, ODD was established under a simple guiding principle – to build and sustain desire for the world’s most ambitious fashion and lifestyle brands. We’re proud to have realised this promise, delivering alongside significant brand and business growth for the likes of F&F, M&S Clothing & Home, N BROWN and Dr. Martens. Today sees another landmark moment in our evolution. Following Next 15’s recent acquisition of the Engine Group, we will be merging with their creative pillar, Engine Creative, over the coming months. For ODD Group CEO Phil Fearnley, “This presents opportunities for our outstanding […]

9th November 2020

Dobbies Garden Centre Prove They’re Anything But Average This Christmas

Dobbies Garden Centre Prove They’re Anything But Average This Christmas

As the UK’s leading garden centre retailer, and one which offers everything from events and gifting alongside their gardening offering, there’s no denying that Dobbies are anything but your average garden centre. ‘The Joy of Dobbies’ brings to life the magical experience of a trip to the retailer during the festive period. Abstract, impactful and unexpected, the trip of campaign films feature a bauble-filled hot-tub, a sledging poodle and raining mince-pies. All an entertaining ode to the fact that nothing that beats the feeling of a trip to Dobbies at Christmas. Strategically, the campaign also launches Dobbie’s new positioning, Not […]

27th October 2020

Are we finally entering the era of male body positivity?

Are we finally entering the era of male body positivity?

Off the back of our recent work with Jacamo that celebrated the beauty of big, our ECD Nick Stickland spoke to The Observer Magazine about the rising male body positivity movement. From activism, to archaic stereotypes, and marketing’s obsession with Mr Muscle – read the full article on The Guardian here.

13th October 2020

Unpacking UGG’s “up-and-coming” collab strategy

Unpacking UGG’s “up-and-coming” collab strategy

Following some buzzy collabs with the likes of TELFAR, Molly Goddard and Eckhaus Latta, our ECD Nick Stickland spoke to Vogue about UGG’s recent penchant for young designers, and its strategy to get on the feet new audiences. “Collabs can catapult Ugg into new markets and get their products on the radar of new, younger audiences in a far quicker and more profitable way than pricey influencer strategies.” Read the full article here.

1st October 2020

F&F’s Supermarket Woman continues for AW20

F&F’s Supermarket Woman continues for AW20

Our successful Supermarket Woman platform continues for F&F’s AW20 campaign. The latest iteration of fun yet fashionable spots allude to the everyday items that led to our Woman’s wardrobe haul, as we continue to lean into F&F’s supermarket heritage. Alongside TV, the campaign also features a series of idents as part of the brand’s ITVbe partnership.