27th October 2020

Are we finally entering the era of male body positivity?

Are we finally entering the era of male body positivity?

Off the back of our recent work with Jacamo that celebrated the beauty of big, our ECD Nick Stickland spoke to The Observer Magazine about the rising male body positivity movement. From activism, to archaic stereotypes, and marketing’s obsession with Mr Muscle – read the full article on The Guardian here.

13th October 2020

Unpacking UGG’s “up-and-coming” collab strategy

Unpacking UGG’s “up-and-coming” collab strategy

Following some buzzy collabs with the likes of TELFAR, Molly Goddard and Eckhaus Latta, our ECD Nick Stickland spoke to Vogue about UGG’s recent penchant for young designers, and its strategy to get on the feet new audiences. “Collabs can catapult Ugg into new markets and get their products on the radar of new, younger audiences in a far quicker and more profitable way than pricey influencer strategies.” Read the full article here.

1st October 2020

F&F’s Supermarket Woman continues for AW20

F&F’s Supermarket Woman continues for AW20

Our successful Supermarket Woman platform continues for F&F’s AW20 campaign. The latest iteration of fun yet fashionable spots allude to the everyday items that led to our Woman’s wardrobe haul, as we continue to lean into F&F’s supermarket heritage. Alongside TV, the campaign also features a series of idents as part of the brand’s ITVbe partnership.

25th August 2020

Is John Lewis right to drop ‘Never knowingly undersold’?

Is John Lewis right to drop ‘Never knowingly undersold’?

As John Lewis & Partners call time on their long-standing slogan, our Strategy Director Jo Delaney discusses the effects on brand perceptions and profit margins with Campaign Magazine: “John Lewis isn’t a brand built on price but on trust. “Cheapest” (aka their strapline, minus a copywriter) isn’t, and should never be, the John Lewis heartland – especially not as we increasingly summon Amazon whenever we need a new kettle. So, John Lewis is right to drop “Never knowingly undersold”. Losing the line will not erode their sacred brand perceptions, but will stop the retailer dangerously eroding their margins. Under Sharon White’s […]

8th July 2020

Does poor treatment of workers have an effect on brand reputation?

Does poor treatment of workers have an effect on brand reputation?

As Boohoo faces a modern slavery investigation following reports of the appalling treatment of factory workers in Leicester, our Founder & ECD Nick Stickland speaks to Campaign Magazine about the effect it could have on brand reputation. “When you look at popular culture, there are countless characters with bad boy/girl reputations who experience no adverse effects on their product or credibility. In fact, a myriad of individuals have indeed thrived under that exact persona. But when it comes to brands, few manage to do so well. A squeaky clean image really is the only option, especially in such a precarious vertical […]