Modest Fashion is a phrase that’s been gaining momentum in fashion’s lexicon for nearly a decade but which so far, seems to have eluded the attention of many of the mainstream players. But as a billion-dollar industry and one of fashion’s fastest growing sectors, we were intrigued to find out what it meant for the clients we work with every day, and who the Muslim women were fuelling it in the UK. To do so, we set up a new division: M:LIFE – aimed at advising brands on how to drive desire amongst Muslim consumers in an informed and authentic […]
Grounded in the brand belief that “we don’t just live, we summer”our first global campaign for Seafolly embodies the elated feeling of summer travel synonymous with the Australian way of living. Shot in Ibiza by Terence Connors, the campaign signifies a clear strategic shift away from the big-name models that have dominated in previous years. Instead, it celebrates inclusivity and encourages women around the world to be confident in their own skin. Running globally across film, press, OOH, social, digital, and an always-on content strategy, it will be supported by events, brand partnerships and in-store activations to inspire and engage wearers […]
We’re delighted to be working with iconic sportswear brand Champion on their AW/19 Campaign. Established in Rochester, New York in 1919, Champion has a unique heritage as an originator and innovator of men’s and women’s athletic apparel. The brand has pioneered some of the most important innovations in the category, such as Reverse Weave® sweatshirts, mesh practice uniforms and sports bras. Our work, which breaks later this year, will look to redefine the brand’s namesake for 2019.
We’re delighted to announce the opening of our first office down under, as we look to bring our strategic British prowess and global retail expertise to the Australian market. Our latest offering will allow brands throughout APAC to tap into ODD’s entrepreneurial mindset, and global creativity and strategic thinking. ODD Sydney opens with two founding clients, following our appointment as global AOR for iconic Aussie swimwear brand Seafolly and lead creative, strategic and social agency for premium leisurewear brand Venroy. The agency will be headed up by Business Director Olivia Kaufman who has relocating back to her native Australia after spending […]
We’ve shaken off the stigma of supermarket fashion in our latest campaign for F&F. Shot against the backdrop of a Tesco store, our playful AW/18 campaign champions the retailer’s supermarket credentials. It and reinforces Tesco and F&F’s position as the perfect retail destination for the modern woman seeking value and convenience but not at the sacrifice of style. The campaign run across VOD, print, OOH, digital and social. It was directed by Dillon Buirski, with photography by Tung Walsh.