7th June 2018

F&F partner with mental health charity CALM

F&F partner with mental health charity CALM

This summer Tesco’s F&F have partnered with CALM (Campaign Against Living Miserably), the U.K. male mental health charity. Launching this week, the #MarkYourMan campaign from ODD uses the impending World Cup to highlight the importance of guys supporting their friends. The campaign is supported by social films starring two U.K. comedians, Romesh Ranganathan and Rob Beckett. The pair feature in a series of short online films built to fit seamlessly into social feeds during the World Cup, encouraging men to open up and support each other. ODD also teamed up with F&F to create a “two part” t-shirt that forms a St. […]

3rd April 2018

Triumph #LIVEAMOSTYLE

Triumph #LIVEAMOSTYLE

Today sees the launch of ODD’s first campaign for Triumph following their appointment to help relaunch their Japanese sub-brand, Amo’s Style.

10th November 2017

F&F is reaping the rewards from embracing Tesco’s brand

F&F is reaping the rewards from embracing Tesco’s brand

ODD and F&F received some great coverage last week in an article published by The Drum, that cited the new brand direction as having been integral to the recent positive sales results. Below is an excerpt from the piece written by Jennifer Faull.

29th September 2017

ODD Shortlisted for a Drapers Award

ODD Shortlisted for a Drapers Award

We’re thrilled to announce our campaign for F&F has been shortlisted for another award – this time for Drapers ‘Best Fashion Marketing Campaign’