ODD and F&F received some great coverage last week in an article published by The Drum, that cited the new brand direction as having been integral to the recent positive sales results. Below is an excerpt from the piece written by Jennifer Faull.
We’re thrilled to announce our campaign for F&F has been shortlisted for another award – this time for Drapers ‘Best Fashion Marketing Campaign’
Chuffed to have been nominated for 3 awards in the 2017 DADI’s.
Today sees the launch of the AW’17 campaign for F&F; a follow up and continuation of the brand’s new creative platform of ‘Supermarket Woman’ revealed for SS’17. The campaign was developed, art directed and produced by ODD and includes TV, OOH, print, digital, retail and social media activation.
ODD is launching in the US after winning the Perry Ellis global creative account. The London agency is setting up an office in New York to service its new client, which also has offices in New York and headquarters in Miami.