To herald the launch of their new Autumn Winter Collection, we helped M&S lead a rallying cry that everyone deserves good style – the type that doesn’t just make you look good but feel good too. Shot with a contemporary and fresh aesthetic by acclaimed photographer Sean Thomas, our campaign captures the positive impact that M&S clothes have on women everywhere, every day. Featuring a diverse cast of brilliant women including Holly Willoughby, Line of Duty star Vicky McClure, model Ariish Wol and influencer Clemmie Hooper, the campaign’s authentic photography and playfully down-to-earth copy elevates the importance of everyday style, and places […]
No one can predict the future, obviously. But we believe our futures should be envisioned by those who actually are OUR FUTURE (i.e. Gen Z) to create something people will desire not just now, but for years to come. “We are being discarded. Pretty much our lives resemble the plastic material. I call our generation Plastic Youth.” —Zidi, Shanghai May they be discarded no more. Doesn’t matter what business you’re in or what brand you are, the wisdom of youth is an asset valuable to all. So Youth Oracles is dedicated to them: their opinions and their content to help […]
Our latest campaign for F&F builds on our global Supermarket Woman brand platform for Spring Summer 2019. Running across, VOD, print, social, in-store and OOH, its playful end lines remind consumers of the fun and fashion to be had at a Tesco store, even if you “only popped in for oranges”.
Modest Fashion is a phrase that’s been gaining momentum in fashion’s lexicon for nearly a decade but which so far, seems to have eluded the attention of many of the mainstream players. But as a billion-dollar industry and one of fashion’s fastest growing sectors, we were intrigued to find out what it meant for the clients we work with every day, and who the Muslim women were fuelling it in the UK. To do so, we set up a new division: M:LIFE – aimed at advising brands on how to drive desire amongst Muslim consumers in an informed and authentic […]
Grounded in the brand belief that “we don’t just live, we summer”our first global campaign for Seafolly embodies the elated feeling of summer travel synonymous with the Australian way of living. Shot in Ibiza by Terence Connors, the campaign signifies a clear strategic shift away from the big-name models that have dominated in previous years. Instead, it celebrates inclusivity and encourages women around the world to be confident in their own skin. Running globally across film, press, OOH, social, digital, and an always-on content strategy, it will be supported by events, brand partnerships and in-store activations to inspire and engage wearers […]