20th July 2017

The Rule-Breaking Science behind Killer Content

The Rule-Breaking Science behind Killer Content

Earlier in the year our Head of Strategy, Kathryn Jubrail, attended a content training day held by a large social platform with predominantly creative agencies. Below are her key thoughts and outtakes from a session, which ultimately proved that there is always an exception to the rule…

11th July 2017

Dr. Martens #WORNDIFFERENT

Dr. Martens #WORNDIFFERENT

Today sees the launch of Dr. Martens new global brand campaign #WORNDIFFERENT. The campaign was developed, art directed and produced by ODD and includes print, retail, film, digital and social media activation.