Grounded in the brand belief that “we don’t just live, we summer”our first global campaign for Seafolly embodies the elated feeling of summer travel synonymous with the Australian way of living. Shot in Ibiza by Terence Connors, the campaign signifies a clear strategic shift away from the big-name models that have dominated in previous years. Instead, it celebrates inclusivity and encourages women around the world to be confident in their own skin. Running globally across film, press, OOH, social, digital, and an always-on content strategy, it will be supported by events, brand partnerships and in-store activations to inspire and engage wearers […]
We’re delighted to announce the opening of our first office down under, as we look to bring our strategic British prowess and global retail expertise to the Australian market. Our latest offering will allow brands throughout APAC to tap into ODD’s entrepreneurial mindset, and global creativity and strategic thinking. ODD Sydney opens with two founding clients, following our appointment as global AOR for iconic Aussie swimwear brand Seafolly and lead creative, strategic and social agency for premium leisurewear brand Venroy. The agency will be headed up by Business Director Olivia Kaufman who has relocating back to her native Australia after spending […]
We’ve shaken off the stigma of supermarket fashion in our latest campaign for F&F. Shot against the backdrop of a Tesco store, our playful AW/18 campaign champions the retailer’s supermarket credentials. It and reinforces Tesco and F&F’s position as the perfect retail destination for the modern woman seeking value and convenience but not at the sacrifice of style. The campaign run across VOD, print, OOH, digital and social. It was directed by Dillon Buirski, with photography by Tung Walsh.
It was a big night for ODD at The Drapers Awards, as their #WORNDIFFERENT campaign for Dr. Martens was crowned Best Footwear Marketing Campaign 2018. #WORNDIFFERENT calls on an eclectic cast of real Dr. Martens wearers who live life their own way, stand out from the crowd and aren’t afraid to be different. The campaign shakes off the notion that the brand is limited to one type of product or one type of wearer, and showcases how individuality can be expressed in many ways, regardless of style or persona. The Drapers Awards, which are the most highly respected in the fashion retail sector, […]
This summer Tesco’s F&F have partnered with CALM (Campaign Against Living Miserably), the U.K. male mental health charity. Launching this week, the #MarkYourMan campaign from ODD uses the impending World Cup to highlight the importance of guys supporting their friends. The campaign is supported by social films starring two U.K. comedians, Romesh Ranganathan and Rob Beckett. The pair feature in a series of short online films built to fit seamlessly into social feeds during the World Cup, encouraging men to open up and support each other. ODD also teamed up with F&F to create a “two part” t-shirt that forms a St. […]