ODD And Engine Creative Power Up For New Era

A little under 20 years ago, ODD was established under a simple guiding principle – to build and sustain desire for the world’s most ambitious fashion and lifestyle brands.

We’re proud to have realised this promise, delivering alongside significant brand and business growth for the likes of F&F, M&S Clothing & Home, N BROWN and Dr. Martens.

Today sees another landmark moment in our evolution. Following Next 15’s recent acquisition of the Engine Group, we will be merging with their creative pillar, Engine Creative, over the coming months.

For ODD Group CEO Phil Fearnley, “This presents opportunities for our outstanding people to develop their expertise and for our clients to benefit from the inspired application of creativity, data and technology”.

“We are delighted to join the Next 15 family through this merger,” says Charlie Hurrell, Chief Client Officer of Engine Creative. “Our clients and our talented creative teams will be enriched by access to the breadth of capabilities and opportunities available to them.”

Together, we will seize the opportunity to create and launch a new agency that’s perfectly placed to fulfil the radically evolving needs of the world’s most ambitious and progressive brands.

We will be launching under a new name, proposition and identity.

For more information, please contact us on info@oddlondon.com


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