Unpacking UGG’s “up-and-coming” collab strategy

Following some buzzy collabs with the likes of TELFAR, Molly Goddard and Eckhaus Latta, our ECD Nick Stickland spoke to Vogue about UGG’s recent penchant for young designers, and its strategy to get on the feet new audiences.

“Collabs can catapult Ugg into new markets and get their products on the radar of new, younger audiences in a far quicker and more profitable way than pricey influencer strategies.”

Read the full article here.


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