We’ve asked the nation (and their dogs) to #GoJumpers for Christmas in our latest spot for Marks & Spencer. Backed to the iconic Jump Around by House of Pain and directed by Jake Nava of Beyoncé Single Ladies fame, our feel-good, dance-filled campaign celebrates the glorious madness of Christmas. From families in their living rooms, to school kids at the bus stop, and even work colleagues at office desks decked with tinsel, it’s a fun snapshot into the infectious festive spirit M&S want to spread across the nation. #GoJumpers encompasses TV, print, OOH, digital, social, experiential, and a partnership with […]
On November 1st we launched a bold new brand campaign for menswear retailer Jacamo. The Winter’ 19 Campaign champions the values that make ‘the true measure of a man’, an important directional shift for the brand and wider cultural conversation. Based around insight that bigger guys don’t want to be defined by their weight – but that the right size and fit are key functional things they often struggle to find when it comes to clothing. Jacamo looks to level the playing field with its specialism, raising the standard when it comes to sizing and fit, and importantly standing for […]
Our latest campaign for F&F is a tongue-in-cheek take on the traditional high fashion shoot. Juxtaposing everyday convenience items and eye-grabbing price points with an elevated aesthetic, it reinforces F&F’s commitment to value and quality for Autumn/Winter 19. From matching teddy coats for you and your little one, to loungewear sets perfect for a cosy night in, we see our Supermarket Women who only popped in for the likes of dog treats, teabags and nappies reap the rewards of detour down one of their favourite supermarket aisles.
To herald the launch of their new Autumn Winter Collection, we helped M&S lead a rallying cry that everyone deserves good style – the type that doesn’t just make you look good but feel good too. Shot with a contemporary and fresh aesthetic by acclaimed photographer Sean Thomas, our campaign captures the positive impact that M&S clothes have on women everywhere, every day. Featuring a diverse cast of brilliant women including Holly Willoughby, Line of Duty star Vicky McClure, model Ariish Wol and influencer Clemmie Hooper, the campaign’s authentic photography and playfully down-to-earth copy elevates the importance of everyday style, and places […]
No one can predict the future, obviously. But we believe our futures should be envisioned by those who actually are OUR FUTURE (i.e. Gen Z) to create something people will desire not just now, but for years to come. “We are being discarded. Pretty much our lives resemble the plastic material. I call our generation Plastic Youth.” —Zidi, Shanghai May they be discarded no more. Doesn’t matter what business you’re in or what brand you are, the wisdom of youth is an asset valuable to all. So Youth Oracles is dedicated to them: their opinions and their content to help […]