It was a big night for ODD at The Drapers Awards, as their #WORNDIFFERENT campaign for Dr. Martens was crowned Best Footwear Marketing Campaign 2018. #WORNDIFFERENT calls on an eclectic cast of real Dr. Martens wearers who live life their own way, stand out from the crowd and aren’t afraid to be different. The campaign shakes off the notion that the brand is limited to one type of product or one type of wearer, and showcases how individuality can be expressed in many ways, regardless of style or persona. The Drapers Awards, which are the most highly respected in the fashion retail sector, […]
This summer Tesco’s F&F have partnered with CALM (Campaign Against Living Miserably), the U.K. male mental health charity. Launching this week, the #MarkYourMan campaign from ODD uses the impending World Cup to highlight the importance of guys supporting their friends. The campaign is supported by social films starring two U.K. comedians, Romesh Ranganathan and Rob Beckett. The pair feature in a series of short online films built to fit seamlessly into social feeds during the World Cup, encouraging men to open up and support each other. ODD also teamed up with F&F to create a “two part” t-shirt that forms a St. […]
Today sees the launch of ODD’s first campaign for Triumph following their appointment to help relaunch their Japanese sub-brand, Amo’s Style.
As always, the competition was tough but this time ODD took home not one, but two trophies…
ODD and F&F received some great coverage last week in an article published by The Drum, that cited the new brand direction as having been integral to the recent positive sales results. Below is an excerpt from the piece written by Jennifer Faull.