Integrated creative agency ODD are delighted to announce not one, but two awards given to the #FIRSTANDFOREVER Dr. Martens campaign for the 2012 DADI Awards.
The DADI award categories cover the breadth of digital, representing its growth and celebrating innovation within the industry.
ODD is humbled to be awarded in both ‘Use of Visual Design’ and ‘Consumer Products or Services Website or Campaign’ categories.
Integrated creative agency ODD are celebrating their first award for Dr. Martens #FIRSTANDFOREVER, winning a coveted Campaign Big Award for ‘Best Direct’.
ODD is extremely proud to take home the trophy, particularly considering the impressive competition in the category. The evening itself was an excitable one, which had us brushing shoulders with old friends and other big players in the advertising agency world.
What a way to kick off the award season…
Check out the full list of winners from the evening here .
What an awards season it is proving to be…
Integrated creative agency ODD is delighted to announce that they have been shortlisted (with some impressive competition) for a BIMA Award. Nominated in the category of ’Best Engagement’ for the Dr. Martens #FIRSTANDFOREVER campaign.
The BIMA (British Interactive Media Association) is an instrumental part of the industry and the annual awards seek to acknowledge the best of the best in British digital.
Winners will be announced at the awards bash on 22nd November but whatever the turn out, the team at ODD are chuffed to receive recognition along side such established digital shops.
Integrated creative agency ODD are ecstatic to receive another nomination for their work for the Dr. Martens #FIRSTANDFOREVER campaign.
This time, ODD has been shortlisted for the Social Buzz Awards ‘Best Integrated Campaign’.
The Social Buzz Awards celebrates individuals, companies and organisations who are creating effective campaigns or media strategies that utilise social media.
Winners will be announced during the big ceremony set to take place on 28th November.
Integrated creative agency ODD has been featured in The Drum’s Digital 100 issue as one of 10 agencies named the ‘Ones to Watch’ for 2013 and beyond in digital advertising.
The Drum Digital 100 reviews the vast range of digital talent in the UK and ranks them by fee income from digital activity.
ODD is thrilled to be acknowledged for the digitally led multimedia campaign, #FIRSTANDFOREVER for Dr. Martens and strives to continue being innovators and inspiration in the world of digital retail.
Integrated creative agency ODD are incredibly proud to share the news that they have been shortlisted for two Campaign BIG Awards for their #FIRSTANDFOREVER campaign for Dr. Martens.
Seeking to celebrate the best creative advertising that has run in the UK across a variety of sectors and disciplines, the Campaign BIG Awards attracts hundreds of entries each year.
Nominated for both the ‘Best Direct’ and ‘Best Integrated’ campaign awards, ODD are up against some of the biggest and most established agencies in the industry, including AMV, Mother and Wieden + Kennedy.
As such, regardless of the outcome on 24th October when the winners will be revealed, to be ranked amongst the great and the good is an award in itself. Hurrah!
On Thursday 20th September, 2012, integrated creative agency ODD will be taking part in an exhibition, which has been curated by revered architect Will Alsop.
The annual one day event, which includes work by artists, architects, designers and film-makers will be taking place at Testbed1, an ex-dairy warehouse in Battersea, which is now a space for creative and experimental arts.
This year’s theme is ‘Something Stolen’ and in response to this ODD have developed a moving image sculpture, which showcases a series of films featuring Agyness Deyn.
With free entry, food available from the team at Street Kitchen and drinks by Doodle Bar, there’s likely to be a good turn out.
However, the more the merrier, so if you’d like to join the fun, make your way down to Testbed1 at 33 Parkgate Road, London SW11 4NP this Thursday!
If there are rules we should all adhere to when devising an effective mobile engagement strategy, what are they?
That is the question ODD sought to answer or at least shed light on, in the article published in The Drum at the end of last month.
Ultimately, engagement starts and ends with the user interface and if there were ever a rule book pre-2007, Apple effectively rewrote it with the launch of the iPhone, by reimagining both the hardware and software interface design.
The subsequent winners in all categories of mobile have been those best at understanding and implementing Apple’s ‘rules of engagement’…but if only it were that simple.
Read the full article here, on The Drum’s website and let us know your thoughts.
Image copyright of Express Newspapers/Getty Images
Integrated creative agency ODD are celebrating with their Dr. Martens clients this week, following the news that their campaign and brand platform, #FIRSTANDFOREVER has been nominated for the Drapers ‘Marketing Initiative of the Year’ award.
Drapers has been the undisputed voice of the UK fashion and retail industry for the last 125 years, and the annual awards seek to recognise the best in the business – from the smallest independent retailer to the biggest brand and multiple.
The judging panel for 2012 contains big hitters from the world of fashion and retail including Central Saint Martins MA Fashion Course Director, Louise Wilson and former CEO of Ben Sherman plus all round fashion industry legend, Miles Gray.
Without a doubt the competition is going to be tough, especially given that retail giants Topshop, Marks & Spencer and Tesco all stand in the way of victory.
The winner will be revealed during the glittering awards ceremony set to take place on 21st November at The Grosvenor House Hotel. However, despite the agonising wait for the result, we’re absolutely thrilled that the campaign has made it this far.
Click here to find out more about the campaign.
Scream Pubs, “the number one choice for students” will be launching a nationwide campaign later this month (August), aimed at cementing their position as the ‘Student Saviour’.
Developed by ODD, the activity will include a targeted short-term sales promotion, the launch of a series of new franchised nights, including ‘Jacked’; a live music night sponsored by Red Bull, as well as new in-venue collateral and a full menu refresh.
Timed to coincide with ‘Freshers’ Week’, the initiative specifically targets students, with the objective of raising awareness and footfall amongst the new academic intake, as well as driving loyalty amongst its existing consumer base.
The upcoming campaign follows ODD’s appointment in 2010 and our development of a new brand identity for Scream, including the roll out of a new venue aesthetic across eight of the pubs in the portfolio to date.
Originally founded back in 1995, The Stonegate Pubs owned brand now boasts 46 venues across the UK, predominantly located in student-populated areas.