F&F launches SS20 with kidswear campaign

We’ve continued to champion F&F’s supermarket location and tongue-in-cheek sense of humour for the launch of the brand’s SS20 campaign.

Running across TV and VOD, the series kicks off with spot for F&F’s kidswear collection, featuring some particularly stylish little ones who are grateful for mum’s trip to the shops. Further films for the brand’s womenswear and swimwear edits will launch over the coming weeks.


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