Virtual Influencers: the good, the bad, and the ugly

Virtual Influencers. Helping brands reach new creative heights, or just another way of perpetuating unrealistic stereotypes? Our Co-Founder and ECD Nick Stickland discusses the pros and cons of marketing’s new go-to, as part of The Times and Raconteur’s: The Future CMO report.

“If there’s a semblance of playfulness, energy and fun baked into the brand principles, and everyone is aware this is fiction, then interesting things can happen.”

Read the full article here.

Share

Sign up for our newsletter