Virtual Influencers: the good, the bad, and the ugly

Virtual Influencers. Helping brands reach new creative heights, or just another way of perpetuating unrealistic stereotypes? Our Co-Founder and ECD Nick Stickland discusses the pros and cons of marketing’s new go-to, as part of The Times and Raconteur’s: The Future CMO report.

“If there’s a semblance of playfulness, energy and fun baked into the brand principles, and everyone is aware this is fiction, then interesting things can happen.”

Read the full article here.


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