As traditional advertising channels lose favour, fashion brands are using more creative measures to establish direct connections. From AR filters to alternative brand partnerships, our Co-Founder and ECD Nick Stickland talks to Vogue about fashion’s favourite new tactic: guerrilla marketing. “It’s often described as ‘free advertising’ and can have more in common with PR than traditional marketing in paid-for channels,” Read the full article here.
Finding the perfect pair of jeans can be hard work. And sometimes it’s easier to stick to the brand you know than try and find a better fit, from another retailer. But this Valentine’s Day we’re encouraging people to try something new, and Start A Denim Love Affair with M&S instead. Backed to Donna Summer’s classic dance track, I Feel Love, we’ve continued with the brand’s signature dance motif and that undeniably British feeling for the M&S’ first-ever TV denim campaign.
Before text, there was touch. Before Siri, there was sweet-talk. Before phones, there were pheromones. Today see’s the launch of our new campaign for This Works to coincide with the sleep and beauty wellness expert’s latest product launch: Love Sleep. Developed to bridge the gap between sex and wellness, Love Sleep enables the user to experience enhanced intimacy, togetherness and confidence whilst also supporting a good night’s sleep. Based on the insight that technology has overtaken our bedrooms and they are no longer a space to relax, connect and unwind, our digitally-disruptive campaign encourages people to “Reclaim the Bedroom” for […]
Earlier this year, we partnered with The Global Fashion Agenda to strategically reposition the NGO and shift their focus to urgent, global, collaborative action. Next, we turned our attention to their flagship event, Copenhagen Fashion Summit (CFS), to reimagine their digital experience. We developed a new UI, UX, and identity that would resonate amongst our newly defined user personas; from Chief Sustainability Officers to CMOs and Creative Directors alike. It embodied a sense of urgency and innovation, to position CFS as the most progressive and imperative sustainability event worldwide. Moving away from the muted, corporate designs of previous years, our creative […]
Hot off the heels of #GoJumpers, we backed another of Marks & Spencer’s powerhouse categories for a follow up campaign that continues to embody the glorious madness of Christmas. Featuring familiar faces including M&S Marble Arch’s Café Manager Monique and Jinty the dog, this time, we’re asking the nation to don their jammies and #GoPyjamas this season. Because let’s face it, Christmas really isn’t Christmas without some festive pj’s!