Before text, there was touch.
Before Siri, there was sweet-talk.
Before phones, there were pheromones.
Today see’s the launch of our new campaign for This Works to coincide with the sleep and beauty wellness expert’s latest product launch: Love Sleep.
Developed to bridge the gap between sex and wellness, Love Sleep enables the user to experience enhanced intimacy, togetherness and confidence whilst also supporting a good night’s sleep.
Based on the insight that technology has overtaken our bedrooms and they are no longer a space to relax, connect and unwind, our digitally-disruptive campaign encourages people to “Reclaim the Bedroom” for what is was originally intended: sex and sleep.