Earlier this year, we partnered with The Global Fashion Agenda to strategically reposition the NGO and shift their focus to urgent, global, collaborative action. Next, we turned our attention to their flagship event, Copenhagen Fashion Summit (CFS), to reimagine their digital experience.
We developed a new UI, UX, and identity that would resonate amongst our newly defined user personas; from Chief Sustainability Officers to CMOs and Creative Directors alike. It embodied a sense of urgency and innovation, to position CFS as the most progressive and imperative sustainability event worldwide.
Moving away from the muted, corporate designs of previous years, our creative identity shook off the dowdy image of sustainability via bold colour palettes, unexpected typography and a partnership with animation studio Selam X.