Forever 21 The Outerwear Edit with Anja Rubik

Forever 21 appointed ODD as a strategic and creative agency partner in 2014, tasked with working on their global communications strategy and the development of their seasonal campaigns.

Ambition

ODD were tasked with launching the new Fall Outerwear Collection for Forever 21, across digital and retail channels. Featuring grown up, premium pieces at slightly higher price points, we needed to extend the brand’s appeal and assert it’s authority with a discerning, contemporary audience.

The ODD Solution

Forever 21 partnered with Anja Rubik for their Fall 2014 campaign. An established supermodel who is still very much ‘of the moment’, Anja Rubik was the perfect casting for the Fall collection, which featured key trends for the season like oversized, luxe boho, minimalist and textured.

Working with acclaimed fashion photographer, Daniel Jackson, we shot the blonde beauty in the latest coats and jackets from the collection. The resulting imagery has a high-fashion edge to it and beautifully showcases the collection, with subtle and autumnal colours.

The campaign launched across print, in-store collateral, digital display and OOH across all Forever 21 markets globally.