Henri Lloyd Spring 15

Ambition

We were tasked with launching the new Henri Lloyd Spring 15 collection, ensuring that the work retains the brand’s classic, traditional roots, whilst providing a contemporary culturally relevant solution that remains true to their sailing and British heritage.

The ODD Solution

Influenced by new fabrics and the trend for tech trims, the ‘New Nautical’ Spring 15 collection offers a modern take on traditional nautical wear.

Bright colours and sophisticated springtime hues are coupled with marine inspired pieces, contrast zips and reflective branding.

Remaining ‘True to the Sea’, our creative direction for all Henri Lloyd campaigns, we shot on a sailing boat on location in Spain.

The setting beautifully showcases their technical wear, but also enabled us to highlight the introduction of their lifestyle range. These pieces continue to develop a relationship with consumers who aren’t technical sailors, but still want to embrace their sailing lifestyle.