Lacoste SS12

ODD have worked with Lacoste for seven years, producing the retailer’s seasonal concepts and campaigns.

Ambition

We were briefed to develop a concept for SS12 that would send a strong seasonal message, align with the heritage values and DNA of Lacoste, but also engage on both a product and brand level.

The ODD Solution

Tennis has shaped the refined lines and innate sophistication of the Lacoste design aesthetic. To create an ownable, clear and consistent story, we took inspiration from these key details.

We commissioned lifestyle photographer Daniel Riera for his soft and warm lighting treatment to shoot against the sun-kissed backdrop of Barcelona, Spain.

The campaign creative was supported by a film, which followed the journey of two individuals and their summer moments throughout the day.