Primark Spring 15

Following on from the successful ‘What a Christmas’ campaign, ODD continue to transform Primark’s seasonal campaigns, with the launch of the elegant Spring 15 campaign.

Ambition

As we continue with the overarching ambition of engaging with Primark customers in a style, as well as price-led conversation, the Spring brief from our clients asked for a fresh and engaging launch campaign to kickstart 2015.

The ODD Solution

Spring conjures up visions of a crisp and elegant look and feel. To ensure this vision was portrayed in the work we used colour and textured layers to bring depth and momentum to the compositions.

The Spring 2015 campaign continues to build on the integrated platform that Primark has focussed on over the last year, and is implemented across all channels and communications estates, from press, lookbook, social media amplification, events, retail and film.

The campaign launch film uses dance to create a product showcase with energetic rhythm and high-paced style.

The press event also borrowed from the creative concept, located in an impressive 6000 sq ft site in London, consistently incorporating Homeware for the first time.