Vodafone Enterprise

Vodafone Ireland came to ODD with a brief to create a brand campaign which would communicate with their small business customers in a new, more emotive way.

Ambition

We were challenged to develop a new tone of voice for Vodafone business. Mindful of the tough economic climate in Ireland, Vodafone wanted a positive but honest portrayal of the country’s success stories, which they could seed out to their business networks.

The ODD Solution

We wanted to highlight the importance of strong connections and how they manifest themselves in a selection of small to medium-sized business owners. The film follows the journey of three different products in their production, to reach their final destination at one central business. Taking artisan producers, more commonly associated with traditional methods of production, the films sought to unpick how businesses were capitalising on the opportunities technology afforded them, to broaden their business base.

The final campaign delivered Vodafone a longer form film accompanied by a series of individual short stories, celebrating the key factors for success for each business.

Beautiful Effectiveness

A targeted digital media campaign drove business consumers to the content on www.vodafone.ie. We achieved a “media first” in Ireland with the use of sidekick placements.

• 1.6m unique user reach
• no 1 online interaction rates vs previous Vodafone business campaigns
• no 1 watched film on YouTube channel