27 January 2014

adidas partners with ODD for global retail task

Over the last 10 months ODD has been working closely with adidas’ Global brand marketing team in the development of a series of global retail toolkits for their Women’s division.

Most recently ODD delivered an integrated retail-led campaign to launch the brand’s new season essentials, which featured the members of an all girls bike polo team. The project included window design and installation, as well as an in-store launch zone and sales promotion.

Seen in the brand’s flagship store on Oxford Street and across the world, Simon Glover, Managing Director said: “Retail is king for adidas, so we’re thrilled that they have entrusted us to deliver global retail toolkits for their world class Women’s category.”