Benefit, the iconic cosmetic and beauty brand, has appointed independent creative agency ODD as their agency of record, following a competitive pitch.
The appointment marks the beginning of a long-term strategic and creative partnership for the UK market.
Launched in San Francisco in 1976 by sisters Jean and Jane Ford, Benefit was acquired by LVMH in 1999. Today it is one of the world’s fastest growing prestige beauty brands, selling at over 2,000 counters across 30 countries.
ODD has been tasked with developing a communications strategy, along with supporting digital and social campaign creative to help launch a series of key products and initiatives throughout 2016.
Hannah Webley-Smith, Marketing Director UK & Ireland, Benefit added, “This is an important time for the brand as we continue to expand our product offering and presence in the UK market. ODD displayed a strong strategic understanding of our brand and ambition. Coupled with their creativity, we’re looking forward to the year ahead.”