21 August 2012

#FIRSTANDFOREVER shortlisted for Drapers Award

Integrated creative agency ODD are celebrating with their Dr. Martens clients this week, following the news that their campaign and brand platform, #FIRSTANDFOREVER has been nominated for the Drapers ‘Marketing Initiative of the Year’ award.

Drapers has been the undisputed voice of the UK fashion and retail industry for the last 125 years, and the annual awards seek to recognise the best in the business - from the smallest independent retailer to the biggest brand and multiple.

The judging panel for 2012 contains big hitters from the world of fashion and retail including Central Saint Martins MA Fashion Course Director, Louise Wilson and former CEO of Ben Sherman plus all round fashion industry legend, Miles Gray.

Without a doubt the competition is going to be tough, especially given that retail giants Topshop, Marks & Spencer and Tesco all stand in the way of victory.

The winner will be revealed during the glittering awards ceremony set to take place on 21st November at The Grosvenor House Hotel. However, despite the agonising wait for the result, we’re absolutely thrilled that the campaign has made it this far.

Click here to find out more about the campaign.