Eastpak, the leading bag and lifestyle brand have appointed the independent creative agency ODD to work on their global marketing and communications strategy following a pitch.
The iconic bag manufacturer has tasked ODD to develop their brand on a global scale. The role will see ODD forge a strategic partnership with the brand, implementing a new creative strategy followed by an integrated campaign that will run across all digital, retail and traditional channels.
Simon Glover, Managing Director, ODD says, “We are delighted to have the opportunity to work with Eastpak and can’t wait to get started. They are ambitious clients with a perfect alignment to ODD’s experience and goals.”
Massimo Ferrucci, VP and General Manager, Eastpak added, “The ODD team impressed us with a clear grasp of our needs and ambitions during the pitch process. We look forward to a partnership based on innovation and creativity, engaging with consumers in new ways, which will no doubt further enhance our brand.”
The first campaign to come out of this new partnership will be a global AW15 campaign, launching in June 2015.