F&F Autumn/Winter 2018

We’ve shaken off the stigma of supermarket fashion in our latest campaign for F&F.

Shot against the backdrop of a Tesco store, our playful AW/18 campaign champions the retailer’s supermarket credentials.

It and reinforces Tesco and F&F’s position as the perfect retail destination for the modern woman seeking value and convenience but not at the sacrifice of style.

The campaign run across VOD, print, OOH, digital and social. It was directed by Dillon Buirski, with photography by Tung Walsh.

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