Fraser Hart appoints ODD for strategic brand development

Fraser Hart, one of the UK’s leading jewellers, has appointed creative agency ODD as strategic and creative lead without a pitch.

The jewellery chain, which has 42 stores throughout the country, has tasked ODD to develop a new strategic positioning for the brand. In addition, ODD have begun work on a series of above-the-line campaigns, that will seek to raise brand awareness and drive store footfall – the first of which appeared at Christmas and will soon be followed by a diamond campaign this Spring.

The appointment comes as Fraser Hart continues to consolidate and grow its position in the diamond and prestige watch sectors.

Simon Glover, co-founder and Managing Director, ODD said, “With the company’s passion for its people and craft, we’re excited about the potential we believe the brand possesses.”

Jeff Jones, Head of Marketing, Fraser Hart added, “ Having just celebrated our 80th Christmas, we look forward to continuing to serve our existing customers as well as introducing Fraser Hart to those new customers who are yet to discover the brand.  We are delighted to be working with ODD who have displayed a strong understanding of what we want to achieve and we look forward to continuing our  new journey together.”

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