10 April 2013

GAP appoints ODD for Spring retail event

Following on from the success of our Christmas retail events for GAP, ODD have delivered a further series of events to promote the SS13 coloured denim collection.

As part of the continuing ‘Be Bright’ campaign, the activity involved a troop of specialist models and actors marching the streets of the West End, choreographed to mirror the current advertising.

The activity generated increased footfall and sales in key flagship stores and continued to build brand awareness by bringing the main campaign to life in new and exciting ways.