With stores closed and worldwide distribution limited, brands are having to reassess their digital strategies in order to maintain relevance. Our CO-Founder and ECD Nick Stickland talks to Vogue about the changing face of fashion brands on social as we enter retail’s “new normal”, and how their comms will have a lasting impact on the future.
“Reaching out to consumers at home adds a rare sense of authenticity. To see models or people in a neutral state, or behind the lights instead of in front of them, is a refreshing way to reposition the brand in a more attainable way,”
Read the full article here.