Iceberg appoints ODD to reinvigorate the iconic brand

The Gilmar Group, has appointed creative agency ODD without a pitch to reinvigorate iconic knitwear brand Iceberg, and to help launch its new contemporary diffusion line Ice Play.

Launched in 1974, the Iceberg brand is just one of a portfolio of brands that form part of the Gilmar Group, including No.21, Paolo Pecora and Siviglia.

ODD was tasked with redefining the Iceberg brand and developing an integrated global campaign for SS’17.

Donald Mulazzani, Global Sales & Marketing Director, Iceberg & Ice Play said, “2016/17 is an important time for us as we look to re-establish the Iceberg brand as a leader and innovator in high end knitwear, while launching the new sub-brand Ice Play. Demonstrating strong cross-channel creativity and an understanding of our ambition, ODD is the perfect partner for us as we look to the future.”

Nick Stickland, Executive Creative Director, ODD added, “There aren’t many fashion brands that have either the heritage or the back catalogue of campaigns that Iceberg do. As innovators and rule breakers in the category, we’re really excited to have the opportunity to put the brand back on the map.

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