Foot Locker and Lacoste have continued their premium collaborative partnership with the launch of the exciting new Platinum collection, exclusive to Foot Locker. The collection launched on the 17th November 2014 across stores in Europe. Featuring four silhouettes, the collection offers premium luxury at its best.
ODD, Lacoste’s agency of record, have created a visually stunning campaign, utilising the unique treatment of the Lacoste branding on the collection, to influence the bold creative. The campaign consists of digital elements across Facebook and Instagram, as well as online advertising and in-store collateral.