MRPORTER.COM, the award-winning global retail destination for men’s style, has appointed creative agency ODD, following a three-way competitive pitch.
Launched in 2011, MR PORTER, part of the YOOX NET-A-PORTER Group, now has several million unique monthly visitors and sells over 350 leading international brands including Tom Ford, Givenchy, Zenith and Loro Piana. ODD has been tasked with developing an integrated global campaign, which will roll out across press, OOH, online and social.
Nick Stickland, Creative Director, ODD said, “MR PORTER is a brand that we, along with much of the fashion world, have admired for some time. With their highly-recognisable identity and world class content-led approach, we’re very excited to have the opportunity of working together.”
Jeremy Langmead, Global Brand & Content Director, MR PORTER said, “2016 is an important time for the brand as we mark our 5th anniversary, and strive to extend our reach into established and new markets. ODD demonstrated a strong strategic understanding of our brand and the fact that our customers and customer experience are at the heart of our business.”
Sabah Naqushbandi, Global Head of Marketing, MR PORTER added, “This, coupled with their approach and cross-channel creativity, made the decision unanimous. We look forward to partnering with them for SS’16.”
The campaign will launch in February.