We’ve asked the nation (and their dogs) to #GoJumpers for Christmas in our latest spot for Marks & Spencer.
Backed to the iconic Jump Around by House of Pain and directed by Jake Nava of Beyoncé Single Ladies fame, our feel-good, dance-filled campaign celebrates the glorious madness of Christmas.
From families in their living rooms, to school kids at the bus stop, and even work colleagues at office desks decked with tinsel, it’s a fun snapshot into the infectious festive spirit M&S want to spread across the nation.
#GoJumpers encompasses TV, print, OOH, digital, social, experiential, and a partnership with Heart Radio. And in just a week of launch, we’ve already helped M&S sell a record-breaking 1 jumper a minute of our hero sweater, and received a 94% positive sentiment online.