To herald the launch of their new Autumn Winter Collection, we helped M&S lead a rallying cry that everyone deserves good style - the type that doesn’t just make you look good but feel good too.
Shot with a contemporary and fresh aesthetic by acclaimed photographer Sean Thomas, our campaign captures the positive impact that M&S clothes have on women everywhere, every day.
Featuring a diverse cast of brilliant women including Holly Willoughby, Line of Duty star Vicky McClure, model Ariish Wol and influencer Clemmie Hooper, the campaign’s authentic photography and playfully down-to-earth copy elevates the importance of everyday style, and places M&S firmly at the heart of the nation’s wardrobes.