ODD has formed a strategic partnership with Next 15 digital communications group.
ODD was founded in 2004 by Nick Stickland and Simon Glover, who will remain in place to lead the agency’s 35 staff, alongside a senior management team that includes Hannah Measures, Annabelle Dewing, Sam Sheterline and Kathryn Jubrail.
Next 15 employs over 1,200 people in 18 countries with clients including Burberry, Google, Twitter, American Express, Coca-Cola and Unilever.
ODD will continue to operate from it’s current home in Old Street and joins the group’s growing portfolio of agencies including marketing, digital content, data, research and PR specialists.
Tim Dyson, CEO at Next 15, said: “Next 15 believes that marketing is a technology-driven activity. As such we are keen to invest in businesses that are delivering technology enabled marketing solutions to clients. ODD’s ability to deliver digital campaigns in the fashion and lifestyle markets not only demonstrates their ability to see how technology can be used to solve marketing challenges but also their domain expertise in these specialist industries. We are excited to work with them to help them expand their business both here in the UK and in the US over time.”
Simon Glover, Managing Director at ODD, said: “Embracing growth while staying true to our entrepreneurial spirit is the key to this exciting new partnership. There is a great cultural fit and Next 15 embrace all the same values we have built and nurtured over the years as an independent.”
Nick Stickland, Creative Director at ODD, said: “As ODD continues to grow, the partnership with Next 15 represents an exciting step in the development of both UK and international business opportunities, most notably within the US.”