ODD and adidas launch a campaign to educate women on the importance of wearing the right sports bra.
As one of the world’s leading authorities on sportswear, adidas wanted to kick-start the conversation around this somewhat sensitive topic. ODD were tasked with creating a digital campaign, which would empower and inspire young women to ‘meet their match’.
ODD have also developed the campaign’s ecommerce hub: The ‘bra finder’. The personalised service drives ecommerce sales by guiding consumers through a series of questions to find the most ideal adidas bra for them.
The global campaign also consists of a film that uses typography and a conversational tone to state the facts. Supported by attention-grabbing OOH, editorial, social media, retail and in-gym experiential events that will encourage women to dump their old sports bra in exchange for a discount on a new adidas one.