ODD picked up a ‘Highly Commended’ accolade at last night’s Brand Republic Digital Awards 2015 in the Fashion category for the acclaimed Dr Martens #STANDFORSOMETHING integrated campaign.
The awards celebrate the cream of the crop in new digital ideas; from digital, mobile and social campaigns, to augmented reality and out of home. This year the judges had more entries than ever, sifting through over 500 entries to make their shortlist.
The #STANDFORSOMETHING campaign celebrates the diversity of both Dr. Martens wearers and the product. It brings to life the brand’s positioning of rebellious self-expression through a digitally led, content rich campaign that puts its real wearers in the spotlight. Delivering engagement across digital and social channels, the content rich campaign acted as the launch of a two-year communications platform and a true testament to the popular cross-cultural reach of one of Britain’s favourite brands.